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BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator 4th Global Congress, Dubai 4 February 2008.

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Presentation on theme: "BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator 4th Global Congress, Dubai 4 February 2008."— Presentation transcript:

1 BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator 4th Global Congress, Dubai 4 February 2008

2 About BASCAP Better intelligence Improving transparency Connecting sectors Sharing strategies Standards for Govt performance Pushing for allocation of resources Improving awareness

3 Improving Awareness Multiple audiences & multiple mediums Much focus on governments The project Now recognize an important need to educate consumers: Risk of harm to them when they buy and/or consume fakes Their contribution to the problem every time they buy a fake

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8 Improving Awareness Symbolism Messaging

9 Improving Awareness global collective action

10 What we are doing now Collecting example messages from around the world Industry associations for software, watches and music; regional anti-counterfeiting groups from the UK to Japan to the Gulf region; and governments from Canada to Hong Kong. Standardizing key messages Health & safety Links to organized crime Effects on economy, employment & growth Expert advice Corporate advertising experts Global ad agencies National anti-counterfeiting associations

11 Outputs Standardized, key messages Identifiable logo and/or slogan Media kit of products Outlets National anti-counterfeiting associations: new & small Companies: SMEs Value-added outlets (e.g., in-flight entertainment

12 Empowering business groups world wide

13 Contact and Contribute For further information Emily OConnor, - or - Tracy Faustin,


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