2. Group work Suppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. You can only use three sentences at most.

4. What is an advertisement? An advertisement provides information and uses persuasive languages and exciting images to encourage people to buy a product or service or believe in an idea.

5. What is an advertisement? Media Billboard, newspaper, magazines, the Internet… Type Commercial ads PSAs

8. What’s the difference between commercial ads and PSAs? Commercial ads PSAs To sell things; to get profits and money To educate people

9. Does an advertisement tell people the complete truth? Even if an ad does not lie, it does not mean it tells you the complete truth. Two examples We must not fall for this kind of trick! Subject/topic Supporting details Conclusion

10. Subject/topic Supporting details Conclusion examples Deal with large social issues Educate people about public service projects Teach us how to live healthy lives. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give. Public service advertisements PSAs are meant to be helpful to educate people.

11. Structure of the whole passage TopicAdvertisements Supporting details What is an advertisement? ConclusionBe smart about advertisements! Does an advertisement tell people the complete truth? Public service advertisements

12. Guess the meanings of the words and phrases from the context 1 persuasive ___ 2 promote ___ 3 intended ___ 4 be aware of ___ 5 cures ___ 6 nationwide ___ 7 schooling ___ 8 committing suicide ___ a sending (children) to school b able to make sb. believe sth. c meant or planned to do d killing oneself e help a thing or an idea become popular f know or realize g make an ill person better or solves a problem h happening throughout a country b e c d f g h a

13. Application Work in groups of four to give an outline for a passage with the topic” Our school is a good one”. Try to use the structure we’ve talked about in this class. Subject: Supporting details: Conclusion:

16. What makes a good advertisement?

17. Group work--designing 1.Design a commercial ad: try to sell a kind of icecream to students. 2.Design a PSA about school life. (protect grass; save water; respect teachers…)

18. Homework Write a passage of around 100 words to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details, conclusion).

21. Hope project 希望工程

22. Deal with large social issues

23. Expository writing 1 … 2 … 3 …