Cigarettes smoke people. Brainstorm Public service advertisements (PSAs)
type of writing subtitles structure of the passage Note: Fast-reading
This passage is a/an ____. A. diary B. research report C. speech D. interview Fast-reading
What type of writing is this passage? A.Argumentative writing( 议论文 ). B.Narrative writing( 记叙文 ). C.Poetry ( 诗歌 ). D.Expository writing( 说明文 ). Expository writing is meant to introduce you to basic information on a topic. Fast-reading
___________ of ads What an ad is Untrue claims about products PSAs The writer’s _______ on ads Subtitle 1 Subtitle 2 Subtitle 3 Ads Topic 1 Topic 2 Supporting details Para 2-4 Introduction Conclusion Reading strategy Fast-reading advice Introduction
TABS Format of expository writing: Reading strategy Detailed-reading 1.Introduction of the subject (topic sentence) 2.Supporting examples and facts Note: Structures of Topic1 (Para3) Topic2 (Para4) 3.Conclusion
TABS …Even if an ad does not lie, it does not mean it is altogether innocent…. Format of expository writing: Reading strategy Detailed-reading 1.Introduction of the subject (topic sentence) Topic 1 We must not fall for this kind of trick! All it says is that it fights it, and that is not the same thing at all…. It never says that this grocery has the freshest food. 2.Supporting examples and facts 3.Conclusion
PSAs are made to serve the pubic. 1 3 2 PSAs encourage people to support public service projects. Introduction Topic 2 Supporting facts Examples Conclusion All are meant to benefit the public, and you can learn a lot. 1. Yes to life, no to drugs. 2. Knowledge changes life. Project Hope When you smoke cigarettes, you are slowly killing yourself. Detailed-reading PSAs teach us and help us lead better lives. PSAs teach us how to live healthy lives.
Conclusion Expository writing 1.Introduction of the subject (topic sentence) 2.Supporting examples and facts 3.Conclusion
There are many great ads that may appear very different, but they all follow a simple rule: being considerate( 考虑周 到的 ). (Introduction/ Topic sentence) China Construction Bank claims, ’Your everyday life is very busy; our Long Card can make it easy’. (Example) This ad makes its clients （ 客户 ） moved and thank this bank for solving their problems. (Supporting fact) It is quite effective to develop a considerate ad that appeals well to its audience. (Conclusion) Learning to write
We should use our ___________ and not be a ______ to ads! Reflection intelligence slave
Are you confident of reading expository writing? Self-assessment
Think about what influences the ads have on us. Homework
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