1. Leverage Content to drive new Insights and differentiated Value
Ulrich Leuthner
Director Marketing ECM
Leverage Content to drive new Insights and differentiated Value

2. Smarter Content Solutions New Insights. Better Outcomes.
Ulrich Leuthner
Director Marketing, IBM

3. IBM ECM – Meeting the customer with industry leading value propositions
CAPTURE
and gain control of the content to determine the value
ACTIVATE
and put the content in context
SOCIALIZE
for better collaboration and access
Slide Purpose:
First time to formally introduce the five core ECM capabilities
Speaker Notes / Concepts:
IBM ECM has identified five capabilities, or focus areas, that organization typically rely on to meet their information management goals:
We hear often from customers that a major challenge is identifying the content that will provide the most value.
In order to do that, you must first capture it
Activate it to optimize outcomes
Socialize it for better collaboration and offer all stakeholders access
Analyze it for new insights
Throughout the process, you must ensure security and compliance, manage it throughout its lifecycle, and effectively control the cost of managing the content and associated processes.
ANALYZE
and identify patterns to gain insights
GOVERN
for reduced cost and risk 3
© 2013 IBM Corporation

4. > Information has value.
It delivers insights. It identifies opportunities.
Do you know its value?
Enterprise content comes in one size: large. And with its volume, variety and velocity, content comes fast and in a wide variety of forms.
The challenge is to identify the content that will provide the most value, prioritize the insights, offer all stakeholders access to the content, ensure security and compliance, manage it throughout its lifecycle, and last but not least, effectively dispose of the content that has no value.
To that end, identifying the value of content is a critical first step.
71% of IT and finance execs believe they don’t get value from information, despite high spending
100% of financial services companies and the majority of energy, manufacturing, life sciences companies must cut absolute IT costs
Source:
Maximizing the Value of Information Technology
CFOs Dissect Their Companies’ Spending and Return on IT
A report prepared by CFO Research in collaboration with AlixPartners
Jan. 2013
© 2013 IBM Corporation

5. > Information has cost and risk.
It increases IT costs. It creates legal obligations.
Do you know its cost and risk?
When you can’t quantify the cost, it’s difficult to know how much actual value is realized by the organization.
Not all information produced by an organization has the same organizational benefit although its unit cost is often the same.
For example, the cost to produce and distribute a slide presentation on holiday party planning is the same as that for safety training and sales presentations.
When information has no value and benefit or demand for it has evaporated, there should be no cost or resource consumption for it.
© 2013 IBM Corporation

6. Multiply the VALUE of your content
BUSINESS VALUE
Reduce the cost and risk
It has become economically irrational to keep unnecessary information—and IT-only strategies for dealing with rising cost and volume are not sufficient
In order to multiply the value of your content, there is a tug and war between its business value and its costs and risk.
There is an economic imperative to reduce the amount of unnecessary information. IT-only strategies for dealing with the cost and volume of information are insufficient.
At the same time, it is economically advantageous for LOB professionals to use the right content for business transformation.
Information is perishable and loses its beneficial qualities over time.
This dynamic of declining benefit and value without declining cost presents one of the greatest opportunities for improving information economics and financial performance.
Once these details of cost and value are better identified, organizations can employ a simple blueprint to better harness unstructured content.
Multiply the value of content
It is economically advantageous to use the content LOB can now access to transform the way they serve clients and run the business—but most aren’t doing so
COST & RISK
© 2013 IBM Corporation

7. Why act? New realities require new actions
Information explosion
“Big data will be a key differentiator in terms of information about customers, preferences, etc.”
– Banking CEO, U.S.
Social networks and mobility
So why act now? New realities are requiring new actions, new ways of thinking.
We have seen the information explosion continue to inundate us, but what’s different is our ability to use big data effectively as an advantage about customers and the market.
Meanwhile, social networks continue to expand their influence, becoming the key driver for new business models.
Other factors:
Cost of information
Globalism
Demographic shifts
“Mobility and social networking are key drivers to innovate new business models.”
– Professional Services CEO, Turkey
© 2013 IBM Corporation
IBM CEO Global Study, 2012

8. Harness the content, apply the pattern
Smarter Content Solutions
So how do we act on it? We harness content and apply the pattern of discover, recognize and act, built on the ECM capabilities of Capture, Activate, Socialize, Analyze and Govern.
Translate data into insight into action that creates business results.
Make the right data accessible for the right people at the right time. Remove blind spots that hinder informed decision making by providing contextual analytics and insight.
Perform analysis that allows you and your employees to “predict and act,” not just “sense and respond.”
Once content is moving in your organization, you can apply additional value and insight with knowledge workers, evaluating cases or performing more sophisticated analysis.
At some point, you act on the content, distributing it throughout your organization for better outcomes
CAPTURE
ACTIVATE
SOCIALIZE
ANALYZE
GOVERN
© 2013 IBM Corporation

9. The new Smarter Content experience
Announcing: IBM Content Navigator and IBM Case Manager
Content everywhere, business anywhere
CONTENT IN CONTEXT
Gain more insight with mobile and social
DESIGNED FOR SOLUTIONS
Innovate on your terms, quickly & cost-effectively
And to further help you harness the power of content, we are announcing Content Navigator.
This is a new solution leveraging the power of P8 and has built in the mobile capabilities of Content Navigator.
It gives you greater insight by providing content in content wherever your location.
It has been designed specifically for solutions to enable you deploy more quickly and cost effectively
Finally, it has been built for the enterprise but made more consumable, nimble and user friendly.
For more information, be sure to see the breakout session
POWERFUL YET NIMBLE
Built for business, simplified for users
The new Smarter Content experience 9

10. IBM Patient Care and Insights IBM Intelligent Investigation Manager
Smarter Content Solutions Solving critical business needs, delivering value
IBM Patient Care and Insights
IBM Intelligent Investigation Manager
IBM Information Economics
Access and enrich patient information
Identify patterns and build evidence-based insights
Find intervention opportunities
Deliver accountable, personalized patient care
Discover complex patterns
Better understand fraud characteristics
Automatically flag issues and manage case resolution
Save money, protect corporate reputations
Eliminate unnecessary cost and risk by defensibly disposing of data debris
Align cost to value through value-based archiving
Reduce information risk by instrumenting privacy, e-discovery and regulatory policy across the data environment
We are assisting companies with their business needs by focusing on solutions.
Smarter Content solutions help address the critical needs of an organization by meeting a wide range of business requirements in many industries, such as healthcare, banking, insurance, government, energy and utilities and many others.
In Patient Care and Insight …
Intelligent Investigation Manager …
Information Economics …
© 2013 IBM Corporation

11. IBM solutions transforming your industry
BANKING
In addition, we have several other solutions that span many industries ….
In banking, energy, government, healthcare and others.
ENERGY
GOVERN
HEALTH
INSURANCE
MANUFACTURING
RETAIL
Advanced Customer Service Resolution
Agency and Customer Service
Bid Management for Logistics and Transportation Services
Claims Optimization/Benefits Adjudication and Exception Management
Complex Loan Origination and Processing
Coordinated Patient Care
Engineering and Technical Document Publishing
Fraud Investigation
Incident Management
Judicial Case Management
New Banking Regulation
Supplier Content and Communication
Underwriting Optimization
© 2013 IBM Corporation

12. IBM is the market leader
Gartner
Forrester
‘IBM's transition, which started in 2010, from a more technology-centric focus to one emphasizing high-value, line-of-business and industry solutions … is showing results.’
— Gartner
ECM Market Share Report, April 30, 2013
Leader in major ECM categories
Enterprise Content Management – Gartner MQ Leader
Enterprise Content Management – Forrester Wave Leader
Dynamic Case Management – Forrester Wave Leader
Enterprise Information Archiving – Gartner MQ Leader
Message Archiving – Forrester Wave Leader
(1) Innovation driven with leading high value solutions
(2) Proven experience - past successes and extensive client portfolio
(3) Unparalleled breadth of expertise and skills
© 2013 IBM Corporation

13. Leading the way in smarter content solutions
High-value, smarter content solutions
World-class partner ecosystem
Industry leading capabilities
For more information: ibm.com/software/ecm 13
© 2013 IBM Corporation