1. On-The-Job Training In Korea HRM and Tourism Students

2. The Opportunity
On-The-Job Training is an integral part and requirement of
a Hotel and Restaurant Management and Tourism student’s course.
Lyceum-Manila
Tourism HRM
Food & Beverage – 200 hrs Food & Beverage – 200 hrs
Travel Agency – 400 hrs Front Desk – 400 hrs
Airlines / Hotel – 400 hrs Housekeeping – 400 hrs
OJT in other countries is now a popular option for Tourism and HRM
schools; some schools are even “incentivizing” students to take their OJT abroad by increasing the credits.
“OJT Abroad” Programs of Schools
ABE: Singapore, United States
DLSU-CSB: United States, Europe
Far Eastern University: United States
St.Paul College: Singapore
Lyceum-Manila: Malaysia
Sample Incentive Given by Schools
Tourism:
200hrs in a Hotel in another country =
200 hrs for Food & Beverage +
200 hrs for Airlines / Hotel
HRM:
200 hrs in a Hotel in another country =
200 hrs Food & Beverage hrs Housekeeping

3. The Opportunity
Taking one’s OJT in another country now has perceived benefits for students of HRM and Tourism
“ Taking my OJT and getting some work experience in another country will give an edge when
I apply for a job after graduation”
“ Living in another country will teach me how to be independent and will help in my growth”
“ It’s fun to live in another country, even if only for a while”
None or Underdeveloped OJT In Korea product in the market.
In terms or product positioning, an OJT in Korea product can be positioned as an “ideal alternative” to existing products already in the market.
PERCEPTION OF QUALITY AND PRICE
Vs. United States or Europe: Close in Quality but More Affordable
Vs. Malaysia, Singapore or Other SEA Countries: Higher in Price but Much Better in Quality
Korea’s popularity as a Leisure destination and general goodwill of Filipinos towards Korea and Koreans can rub off ( the “halo” effect ).

4. 배우 !!
OJT In
Korea

5. 200-Hour; 5 Week OJT Program for HRM and
Tourism Students in Hotels in Seoul
 Korean or Global Chain 5-star or 4-star Hotel
 8-Hour Day, 5-Day Work Week
Give a stipend to the student per work day for local
transportation ( student’s place of residence to hotel vv )
and 2 meals ( B+L or L+D ) or provide their own
equivalent arrangement.
Provide work uniform for the student for the duration or allow the student to wear school uniform / shirt provided
by the program during work.
Provide certification to the student upon
completion of 200 hours.

6. Host Family
 Korean or Filipino Local Resident Family. If Korean family,
maybe families of KTO employees ?? Alternative is dormitory or
guest house.
 Program Subsidy of 15USD per day per student
 Room ( own or shared ) and Bed
 1 meal ( B or D ) per day on work days, 2 meals ( B and D ) on
Saturdays and 3 meals on Sundays
Provide arrangement for student to do own laundry
Have 1 Special Activity with the student on the
Saturday where there is no Fellowship activity.

7. Adjunct Arrangements and Activities
 RT MNL-ICN Air Passage
 40-day Travel Insurance Coverage
 On-site Program Coordinator who will do the following:
a) Troubleshoot
b) Consultation and Counselling for Students
c) Get feedback from Host Family and Host Hotel
d) Provide updates to Students’ origin school and families
Fellowship Activities
a) Seoul Full Day Tour ( with lunch )
b) Everland Full Day ( with lunch )
Pre-Departure Briefing ( Ground Rules, Basic Korean Must-Know,
Basic Korean Words and Phrases )
Arrival Orientation and Dinner ( Meet and
Assignment of Host Families, Meet and Briefing of
Host Hotel )
Goodbye Dinner

8. How will we market and sell this ?

9. Key Selling Points Good Value at a Selling Price of 160,000PHP
Current US Offers are 180,000PHP while current SEA Offers are at 90,000PHP but only
takes care of airfare and processing fees of the provider. Accommodation, Meals, Local
Transportation and other living expenses of the student will need to be taken out of
the allowance the Host Hotel can give or will be out-of-pocket by the student. With our
product, airfare and accommodation are already included and also includes an on-site
coordinator and other activities.
Better Safety, Close Monitoring and Support for the Student
Having an on-site coordinator and having the student stay with a Host Family ensures
the student’s safety and that the student is monitored and supported throughout the
duration of the stay unlike other products currently in the market.
Richer Experience
Staying and interacting with a Host Family and having Adjunct Activities provides the
student with the opportunity to not only be familiar with working in another country but
also to really be immersed with Korea and the Korean way of life making it a far richer
experience than other products currently in the market.

10. TO THE SCHOOL’S DECISION MAKER
Individual presentations and face-to-face
meetings with each school’s decision maker
Ocular and Confirmation Trip to Seoul
if necessary
Offer a Rebate to the school if necessary
TO THE POTENTIAL STUDENTS
Sales Blitz ( poster display, flier
distribution, class presentations,
on-site consultation ) in each school
Out-of-Campus Consultations with
interested students and/or their
parents.

11. Possible support and assistance from
Allow us to put the KTO logo in our materials to signify that the program has the blessing of KTO
Help us by identifying the possible Host Hotels, endorsing us and linking us up to them
Help us by linking us up with organizations or associations from where we can recruit the Host Families. Or recruiting among KTO employees 
Sponsorship of the Ocular and Confirmation Trip of the schools’ decision makers if this becomes necessary