2. ComfortTech™ - Innovative Style
Our ComfortTech™ blankets and throws, made with 3M™ Thinsulate™ offer warmth and fashion for your home. Soft and inviting Micromink reverse to Microfiber, ribbed plush reverse to solid plush and Micromink accented with satin banding are a sampling of the wide range of styles that this product will be available in. All styles feature an interior layer of Thinsulate™, a lightweight, breathable fiber that keeps you warm.
Perfect for chilly nights at home or cool weather weekend outings.

3. Why is ComfortTech™ Exceptional?
It’s the ‘ONLY’ down-alternative enhanced with 3M™ Thinsulate™ Insulation which has proven to be a near match to down in warmth and comfort. 3

4. 3M™ Thinsulate™ - Secret Ingredient
Thinsulate™ insulation is the secret ingredient used inside a wide range of products designed to keep you warm and comfortable. When you compare equal thicknesses‚ Thinsulate™ insulation provides up to twice the warmth of other high-loft insulating materials and nearly one and a half times the warmth of down. 4

5. 3M™ Thinsulate™ - Consumer Awareness
Thinsulate™ is internationally recognized as the authority in high performance insulation. It’s used in the construction of jackets, pants, gloves, hats and boots for optimal warmth and comfort in the most frigid temperatures.
Thinsulate™ has developed a ‘cool’ factor among its consumer advocates and is known for its various sponsorships including winter Olympic athletes. 5

6. Innovation – Exceptional Thinsulate™ with luxurious fabrics
NEW ComfortTech™ 3M™ Thinsulate™ Blankets & Throws
Brand Selling Concept
NEW ComfortTech™ blankets and throws, enhanced with Thinsulate™, are the ultimate blend of functionality, home fashion and lightweight comfort.
Target Consumer
The perfect addition to any home. This customer is decorating her home or updating her existing style and is a savvy shopper. She appreciates products that combine practical functionality and fashionable style.
Key Insights
Innovation – Exceptional Thinsulate™ with luxurious fabrics
Functionality – Ultimate comfort and lightweight warmth
Home Fashion – Sophisticated colors to coordinate with any style 6

7. Thinsulate™ Decorative Fashionable Exceptional Coordinate Stylish
NEW ComfortTech™ 3M™ Thinsulate™ Blankets & Throws
Brand Pillars
Innovation
Plush softness & lightweight warmth
(Key benefits and support points)
Thinsulate™
Revolutionary insulation
Comfort
Plush softness, light & cozy
Decorative
Colors & fabrics that accent any home
Tone & Manner
Fashionable
Exceptional
Coordinate
Stylish
(Personality)
Products
Brand Positioning: Good – Better – Best
Fabric Fill: Z120 high-performance Thinsulate™ insulation
Fabrics: microfleece, microfiber, microplush, 100% cotton 270TC damask
Fabric Treatment: plush quilting
Fabric Trims: satin and suede 7

8. Soft and supple Microfiber reversing to plush Micromink
Our Brand Story
Albany:
Soft and supple Microfiber reversing to plush Micromink
Square, quilted pattern with decorative mitered edge finish
Fabric Fill: Z120 high-performance Thinsulate™ insulation
4 fashion colors - pearl, sage, blue and chocolate 8

9. Ultra luxurious, plush faux fur reversing to Micromink
Our Brand Story
Cyprus:
Ultra luxurious, plush faux fur reversing to Micromink
Decorative satin piping trim
Fabric Fill: Z120 high-performance Thinsulate™ insulation
4 fashion colors - pearl, sage, blue and chocolate 9

10. Delivering innovation in fashion, function and design
About Ellery
Delivering innovation in fashion, function and design
A leading supplier of branded, licensed and private label home fashions Curtains, bedding, throws and specialty products
Global company, headquartered in NYC
• 17,000 square foot state-of-the-art showroom, design studios and executive offices
• 375,000 square foot distribution center in North Carolina
• Offices in China, India and Pakistan
Our proprietary and licensed brands include Eclipse™, Curtainfresh™, SoundAsleep™, ComfortTech™, VUE™, Waverly ®, and Historic Charleston Collection™ 10

11. Contact us for more information Cheryl Morse
Director Digital Commerce & Marketing 11