1. International Markets
Welcome to Lloyd’s
Why the need for Intl Mkts team? Intl Mkts team is responsible for:
promoting the Lloyd’s market across the globe;
seeking new business opportunities; and
monitoring the development of emerging markets.
Key Activities – June 2014
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2. GLOBAL CONTEXT >Geographic Shifts1
Megacities by 2025 – by Total GDP
Megacities by 2025 – by Total GDP Growth in US$ bn (2010 vs 2025)
Source: Market Intelligence based on McKinsey & Company, “The shifting global business landscape”,

3. GLOBAL CONTEXT >Geographic Shifts1
Fortune Global 500 – by location, number of companies
Developed Regions
Emerging Markets
Greater China*
Top 3 Companies – by Forbes Global Ranking 2014
ICBC (# 1) China Construction Bank (#2) Agricultural Bank of China (#3)
Petrobras (# 30) Itau Unibanco (#46) Banco Bradesco (#63)
America Movil (#115) Femsa (#373) GFNorte (#469)
Isbank (# 115) Garanti Bank (#414) Koc Holding (#450)
Reliance (# 115) Sate Bank of India (#155) Oil & Natural Gas (#176)
HSBC (# 14) BP (#17) Vodafone (#38)
Source: Market Intelligence based on McKinsey & Company, “The shifting global business landscape”, Forbes,

4. GLOBAL CONTEXT >Forecast1
Commercial Non-Life Premiums calculated as Non-Motor / Non-Health Insurance Premiums; in US$ bn
+5%
+20%
+28%
Developed Markets
Emerging Markets
+64%
+98%
+183%
Source: Market Intelligence based on Insurance Intelligence Centre analysis commissioned by Lloyd’s International Markets; Target Economies: Top 10 Developed and Top 10 Developing Markets selected as per PWC largest economies forecasted in 2030, Developed / Developing classification as per IMF

5. GLOBAL CONTEXT >Lloyd’s Premium1
US & Canada
41%
44%
43%
45%
44%
UK + Europe
15% + 18% = 33% 2012
16% + 18% = 34% 2011
16% + 20% = 36%
16% + 20% = 36%
16% + 22% = 38%
Europe (including UK) 33%
US (including Canada) 43%
Central Asia & Asia Pacific 12%
Rest of the World 4%
Other Americas 8%
Other Americas
8% 2012
8% 2011 7% 6% 6%
Central Asia & Asia Pacific
13% 2012
12% 2011
10% 2010
9 % 8%
This map shows how the Lloyd’s premium are distributed around the world.
You can see that the US & Europe have declined in share considerably since 2008.
(Still increasing in nominal $/£ terms, but as a share of Lloyd’s overall business other regions are slowly catching up).
LatAm & Asia-Pac have increased significantly in that period.
(Asia-Pac’s large increase is primarily driven by Australia so this distorts the picture a little)
Source: Market Intelligence based on Lloyd’s Annual Reports:

6. Market Development Scope
GLOBAL CONTEXT >Office Network 1
North America
Europe 4 3 2 1 2
Type
Market Development Scope
Territories 4
Local underwriting with co-located syndicates
(or via a Lloyd’s regulated entity); Country Manager with Market Development Role
China
Japan
Singapore
Type 1 & 2 offices are very similar; near enough the same; meeting regulatory requirements for conducting business in that country. This was the original Lloyd’s model where the country manager’s primary responsibility was making sure Lloyd’s didn’t lose it’s license to conduct business.
Type 3: As above, plus more defined business development role for Country Manager. Country Managers now have a much a more active role un business development.
Type 4: As above, plus with a London-style trading centre with multiple syndicates and underwriters.
Type 4: Lloyd's Trading Centres provide bespoke services to support the underwriting of business in the region, including Lloyd's branded office space, a single Lloyd's entity and back office services.
Type 3: A Type 3 office is defined as a Lloyd's office headed by a Country Manager who, in addition to meeting regulatory requirements in that territory, also proactively supports the business development objectives of the managing agents in that territory.
Type 2: A Type 2 office is defined as a Country Representative, who is either employed directly or who is a third party retained by Lloyd’s. A Type 2 Representative satisfies the minimum requirements for the licence in the territory and may also undertake additional regulatory or legislative functions. They are also responsible for the promotion of Lloyd’s and the protection of the brand within the country.
Type 1: A Type 1 office is defined as a third party representative, retained by Lloyd’s (not employed) that satisfies the minimum requirements for licence in the territory only.
South Africa,
Australia, Hong Kong (SAR)
Benelux, France, Germany, Ireland, Italy, Poland, Spain, Sweden, Switzerland
Brazil 3
Country Manager with Market Development Role UK
Canada, US Northeast, US Southeast, US Central & US West 2
Legal Representative for regulatory requirements
Cyprus, Greece, Israel, Malta,
New Zealand, India
Austria, Denmark, Norway, Portugal, Lithuania
Argentina, Belize, Chile
Namibia, Zimbabwe, US Virgin Islands 1
Legal Representative for minimum regulatory requirements
Source: As per Lloyd’s website,

7. GLOBAL CONTEXT >Licence Network1
Cross border reinsurance
Cross border/onshore reinsurance
Cross border reinsurance; Onshore insurance/reinsurance
Cross border/onshore insurance/reinsurance
US Cross border/onshore reinsurance and surplus lines insurance
Source: Market Intelligence based on

8. WHO WE ARE >Senior Management2
John Nelson Chairman
Inga Beale CEO
Luke Savage Director Finance and Operations
Sean McGovern Director Risk Management and General Counsel
Vincent Vandendael Director International Markets
Tom Bolt Director Performance Management
Source: As per Lloyd’s website,

9. WHO WE ARE >International Markets2
VINCENT VANDENDAEL
Strategy & Operations Daniel Revilla Wahida Begum (Executive Assistant)
Relationship Management Bob Stevenson Anita Wallace (Co-ordinator)
Market Development & Operations
David Bendor
Kiran Bhovan Michael Lampard
Phil McCarthy
Stephen Moore
Ed Pennock
Kaan Yardimci
Market Intelligence
Natalie Armitage (Graduate)
Lewis Baxendine (Apprentice)
Chris Brown
Tom Grace
Lara Green
Robert Shearman
Filip Wuebbeler
Regional Desks
Gabriel Anguiano (Latin America) John Threshie (Asia)
Sophie Ezadkhasty
Susan Baker David Charles-Jones Geraldine Moynihan Ann O'Donnell Anne Rannie Nigel Williamson
INDIA, MIDDLE EAST & AFRICA (IMEA) + UK & IRELAND
BRAZIL
EUROPE
NORTH AMERICA
ASIA PACIFIC
CHINA
JAPAN
Marco Castro
Cameron Murray
Benno Reischel
Hank Watkins
Kent Chaplin
Eric Gao
Iain Ferguson
Source: As per Lloyd’s website,

10. WHAT WE DO >Six Priorities3
PRIORITY
WORK STREAM
ACTION
MARKET INTELLIGENCE
Share syndicate data
Gather syndicate appetite
Cedant / broker profiles
Emerging market MI
Compare Countries enhancements
MARKET ACCESS
Licences
Life licences - agreed LMA Market questionnaire & MI pack
Distribution
Coverholder streamlining
Action plan top 4 brokers
Tailored services mid tier brokers
Subscription
Facilitate consortia development
Explain benefits of co-location
MARKET SUPPORT
Tailored Services
Tailored services managing agents
Education & Promotion
Global Development Centre (previously referred to as Lloyd’s Broker Academy)
Global communications strategy
Source: As per Lloyd’s website,

11. WHAT WE DO >London Teams3
TEAM
KEY ACTIVITIES
MARKET DEVELOPMENT & OPERATIONS
Lead IM London market engagement
Lead or support regional development
Lead marketing & educational distribution initiatives
Support international events planning & execution
Lead country, regional & directorate planning
Support existing office operations
Lead new office opening / office closure
Lead problem case management
MARKET INTELLIGENCE
Lead Market Intelligence product development (Compare Countries, Country Profiles, Market Presentations, Class Review & Country Roundups)
Cultivate internal & external interest groups for market intelligence
REGIONAL DESKS
Mexico & Latin America - quarterly trips to the country to meet key stakeholders - hosts an annual event/workshop and presentations - hosts a market day/presentation and receive inwards visits
Asia - Market development support for Lloyd’s platforms and Country Managers in Asia - support LJI and LICCL business placement & product development in London relationship management with MAs and London brokers - co-ordinate inwards visits/presentations in London - relationship management with London reps of Asian companies
Source: As per Lloyd’s website,

12. WHAT WE DO >Market Intelligence3
The Market Intelligence team provides analysis of the world’s insurance industry to help the market develop their business internationally.
Market Intelligence – this is the international markets sub-division I work in, & this is our current range of products in the bottom right..
…covers the trickle down of data from the general to the specific, including both insurance market specific and wider economic trends, in the form of both data and soft intelligence (text).
If interested further, please get in contact with me & we can organize a more detailed session.
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Source: As per Lloyd’s website,

13. WHAT WE DO > Regional Desks3
Mexico & Latin America - quarterly trips to the country to meet key stakeholders - hosts an annual event/workshop and presentations at industry events in the country - hosts a market day/presentation and receive inwards visits/presentations in London
Asia - Market development support for Lloyd’s platforms and Country Managers in Asia - support LJI and LICCL business placement & product development in London - relationship management with MAs and London brokers - co-ordinate inwards visits/presentations in London - relationship management with London offices of Asian companies
Source: As per Lloyd’s website,

14. HOW WE DO IT? >Who we work with4
Associations, market groups, agents & brokers
LMA - Board, Market Development Strategy Group, Country Working Groups, Class of Business Panels & day to day liaison LIIBA – Board, Executive Committees, day to day liaison
CEO Survey – Annual indication of market appetite (agent & broker CEOs)
Agent & broker liaison – London team, regional & country managers meeting with agent and broker directors, underwriters and brokers
Market Comms – Presentations & briefings, Interaction, Focus magazine, country brochures and driving traffic to Lloyds.com
Source: As per Lloyd’s website,

15. Disclaimer
This document is intended for general information purposes only. Whilst all care has been taken to ensure the accuracy of the information Lloyd's does not accept any responsibility for any errors or omissions. Lloyd's does not accept any responsibility or liability for any loss to any person acting or refraining from action as a result of, but not limited to, any statement, fact, figure, expression of opinion or belief obtained in this document.