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3.2 What changes have taken place in the FLOW of GOODS and CAPITAL? 3.2b- TNCs control a substantial part of the global economy and have created a GLOBAL.

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Presentation on theme: "3.2 What changes have taken place in the FLOW of GOODS and CAPITAL? 3.2b- TNCs control a substantial part of the global economy and have created a GLOBAL."— Presentation transcript:

1 3.2 What changes have taken place in the FLOW of GOODS and CAPITAL? 3.2b- TNCs control a substantial part of the global economy and have created a GLOBAL SHIFT. Today we study one TNC in the SECONDARY SECTOR to show how it operates in different parts of the world.

2 A secondary TNC History of Nike

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7 map.php?cat=map Use the link below to explore Nikes global business

8 Malaysia U. S. A Mexico Japan China Thailand Vietnam Indonesia Taiwan Head office located here By 1992 most factories had moved from here to Asia Workers were attacked by riot police after protesting when workers were sacked for asking for higher wages in this North American country which has 20 factories In the 1980s factories were opened here because of cheap labour, some were even opened in its capital city: Bangkok Employees work for 65 hours a week for US$65 in this Communist country Cheap labour is the main reason why Nike set up factories in this country, which is to the south of North Korea A DEVELOPED COUNTRY where in the 1960s; training shoes were made as labour was cheap. Now finances operations in Taiwan and Korea. An Asian country with the worlds largest population it also has the largest number of Nike factories (218 in total) Poverty dominates workers lives (earn US$2 a day) in this country where Jakarta is the capital city Workers forced to work overtime in this Asian country which borders with Indonesia and Thailand Cheap labour is the main reason why Nike set up factories in this country which is an island off China. South Korea Task- Match the country to the statement On a map, locate these countries, use a key Ensure that the statements are linked to the map

9 Bangladesh (5) Egypt (3) Cambodia (5) Canada (5) Dominican Rep. (1) Ecuador (1) El Salvador (3) Guatemala (6) Netherlands (4) Argentina (26) Australia (5) Brazil (56) China (218) India (23) Indonesia (41) Mexico (27) Taiwan (16) Bosnia (1) Bulgaria (1) Israel (1) Italy (10) Japan (26) South Korea Malaysia (1) Pakistan (4) Philippines (1) South Africa (1) USA (1) Honduras (7) Hong Kong (3) Malaysia (20) Macau (1) Moldova (4) Nicaragua (2) Pakistan (4) Paraguay (1) Peru (3) Philippines (2) Poland (1) Portugal (1) South Africa (4) Spain (2) Sri Lanka (20) Turkey (8) UK (1) Thailand (38) USA (67) Vietnam (71) Turkey (3) UK (1) Number of factories in () Add some of these nations to your map, use a key to indicate what that country does. Include the ones with most factories. Describe the main location of Nikes manufacturing.

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12 Describe the differences between Nike revenues in 2008 and 2011 (2)

13 Using the website linked in earlier slides, explain how Nike operates as a global business. Consider the following questions in your answer. Where is the Headquarters located? Which regions are the main Nike consumers? Which regions are the main producers of Nike products? What is a contract factory? Can Nike be blamed if wages or conditions are poor in these factories? HOW NIKE OPERATES

14 WHY HAS NIKE SHIFTED ITS MANUFACTURING? ( GLOBAL SHIFT ) Why does Nike manufacture most of its products in Eastern Europe or South East Asia?

15 WHY HAS NIKE SHIFTED ITS MANUFACTURING? ( GLOBAL SHIFT ) Why does Nike manufacture most of its products in Eastern Europe or South East Asia? Increases its profits as workers in South East Asian countries like Vietnam, are paid less than workers in the USA or UK would be. Land to build factories is cheaper in countries like China, as they have subsidies (pay part of the cost) to encourage Nike to locate there and bring jobs. Countries like China and India are becoming increasingly wealthy and thus as a result a large market to sell Nike products to is opening up, manufacturing and selling in same location reduces transport costs.


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