1. Why Samsung professional LFD instead of consumer TV for your business environment

2. Why use a Large Format Display vs a regular TV for your business?
Any Brand TV
LFD
PC Usage- with flickering ; actually not meant for
computer usage.
PC Usage- No Flickering ;
stable ; High Quality
Panel- Consumer Grade ; High Quality
but meant for limited consumer usage
Panel- Highest Quality meant
for professional usage.
Display with
Built in player
Brightness- For usage in homes
Brightness of 350cd/sqm
Electronics- Consumer Grade Electronics
Electronics-Industrial Grade
Long Life Electronic Boards
and components
Brightness- High
Brightness of 450cd/sqm
Warranty- Warranty limited to 2 Years
(B2C market approach)
Warranty- 3 year Onsite Warranty
(B2B – professional approach)
Operation- Horizontal or Vertical
Display Mode
Anti Image Retention
Not considered
Operation- Horizontal display only
Anti Image Retention-
In Built software solution

3. Why use a Large Format Display vs a regular TV for your business?
More Reliable → Better for long & more intensive use then a consumer TV Internal components professional use oriented
Adapted for usage in professional environments → A clear and sophisticated display quality in bright environment of public places → Less relfection from light: anti-reflection coated
Cheaper solution than a regular TV → Initial investment is higher, but total ROI needs to be taken in consideration so in the end LFD solution is cheaper (total scope)
Continuity → LFD product cycle more stable & more long term approach responding to professional customer needs and expectations
Easy management of your content → Internal Media Player → Free software for content management - MagicInfo Lite S/W included 3

4. Additional Thermal spread sheet
How is a LFD more Reliabele than a TV?
LFD panel has lower operating temperature vs a consumer TV
LFD: • Control of internal temperature through fan • Appropriate for a long-term use
Consumer TV: • Product longevity is affected due to excessive heat in case of a long-term use
Additional Thermal spread sheet
DID dedicated Panel
LFD: • Use of DID panel dedicated to the Digital Signage market
Consumer TV: • Use of General Consumer Panel
No image retention occurs even with displaying a fixed pattern video for a long time (image retention mode)
3 years professional warranty LFD vs 2 years warranty consumer TV 4

5. LFD more adapted for professional environments
More brightness vs regular TV (up to 700nits vs 350 nits)
Anti-reflection coat on LFD, not so on consumer TV.
LFD offering full connectivity (still VGA - not present anymore on TV)
DVI port locking type signal cable preferred for public area
Safety lock: securing function keys in public area
Timer : on/off, source, volume and holiday option
Auto source switching : automatic switching to secondary source if primary down
Conventional TV
Samsung LFD 5

6. Easy management of your content
Free software MagicInfo Lite with embedded media player solution
Easy scheduling of your content : allows you to play content (image, video, document files) at a desired time
You can play content saved on internal memory or USB memory
You can also play content via MagicInfo Lite Server after connecting to a network (for free up to 25 displays) 6

7. Strong points analysis LFD pro vs. consumer TV
Category
LFD - MD series TV
Feature
Reason
Pro area
DVI port / VGA
locking type signal cable preferred for pro area – VGA still needed
None
Safety lock
Securing / blocking function keys for pro area
Timer
on/off, source, volume and holiday option
Limited
Auto source switching
Automatic switching to secondary source
if primary is down
Remote control
RS232c in/out
Effective and economical configuration via daisy chain
only RS232C in
MDC program
Multi Display Control program - provided as in-box feature
Various commands
enough protocol command supports for precise control
Digital sigange software (basic)
MagicInfo Lite
suitable digital signage software for light users local and remote scheduling supported
Embedded media player
storing media contents in intermal memory simple scheduling by remote controller
(B2C functionality)
Technology
Components linked to pro
Maximum ROI
Daily operation
Professional usage more intensive - possible up to 16h/day or 24/7
Videowall
Natural mode
Automatic calculation of bezel width for natural picture
10x10 (Max. 100 units)
simple videowall possible without any additional equipment
Satety
Hard power switch
Isolate power supplier from power system
IT standard
compliant with IT standard IEC60950
IEC60065
Warranty
3 years – B2B approach
longer warranty policy – B2B philosophy
2 years

8. 5. Objection handling 1. Connectivity(1/2)
Samsung LFD seems not to have enough connectivity, specially on HDMI or Analog
Customers
Samsung LFDs have all necessary ports responding to professional usage (centralized, more easy for integration etc
DVI interface is more recommended because connection in public area is firmly secured in order to prevent cables from detaching accidently.
Digital source like HDMI can be input via DVI cable as well with HDMI to DVI cable
Specialist

9. <North America / Korea>
5. Objection handling
1. Connectivity(2/2)
Samsung LFD doesn’t have TV input port
Customers
Samsung MD series have TV ANT input for US and Korea market.
In other regions, TV tuner box provided by 3rd party is broadly used specially in public area for user convenience
Specialist
<North America / Korea>
<World Wide>
Tuner box

10. Total installation cost
5. Objection handling
2. Price
The unit price of LFD is relatively higher than consumer TV
Customers
LFD and consumer TV just cannot be compared as such - need to take into account total scope (product technology, TCO, warranty, ….)
If user scenario is not just watching TV, total installation cost and operation cost should be considered
Normally, media player and scheduler s/w are required for digital signage installation as another cost. Samsung MD series has embedded PC and Magicinfo S/W inside which no additional cost needed
Specialist +
Retail TV
Media Player
Scheduler S/W
Total installation cost