1. The Art of Fashion

2. What is clothing made up of?
The principles that make up appealing art apply to good fashion design as well.
Good Fashion has a combination of the Elements and Principles of design.

3. Elements of Design
Color
Shape
Line
Texture
Pattern

4. Line
Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment.

5. 2 Basic Types of Lines
Structural Line
Decorative Line

6. Structural Line- What is needed to make a garment fit and is necessary for basic construction. Examples: seams, garment openings, darts.
Darts- Fabric folded into a triangle and stitched to a point, adding shape and fullness. Basic tool used in pattern drafting.
Decorative Line- The extras that help make garment unique. Examples: Seams and lines that do not affect the fit of the garment.

7. Structural Line
Vs.
Structural – lines required to maintain the structure of the garment; for example, seams
Decorative – lines created by the designer purely for decoration; for example, a printed-on design
Decorative Line

8. What lines appear in this dress?

9. Effects of line Can create optical illusions. Can Give messages A B CD

10. -Vertical line appears to lengthen; appears slimming as the eye moves up and down. -Horizontal line appears to shorten; appears to widen as the eye travels across. -Diagonal line appears to shorten and widen as the slant is closer to a horizontal.

11. - Diagonal line appears to lengthen as the slant is closer to a vertical line. -Extended diagonal lines appear to lengthen as the eye continues to move upward.

12. One wide vertical line appears to lengthen as the eye moves up and down.
One wide horizontal line appears to shorten or widen
Figure appears taller and top heavy.

13. Figure appears shorter, wider and bottom heavy.
Reverse diagonal lines appear to shorten and widen.

14. Straight Lines Message Illusion Placements
Forceful, Rigid, Strong, Hard, Formal, Masculine, Crisp, Stiff, Severe
Illusion
Increases, emphasizes, reinforces body lines and angles, counters curved lines and rounded body areas
Placements
Closures, Necklines, Collars, Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes

16. Curved Lines Message Illusion Placements
Gentle, Romantic, Fragile, Soft, Casual, Feminine, Graceful, Sensual
Illusion
Holds attention longer, increases, emphasizes, reinforces rounded soft-body curves, counter straight lines and angular body areas
Placements
Fabric pattern, necklines, collars, yokelines, seamlines, bows, lapels, sleeves, ruffles, skirts, gathers, trims, buttons

18. Line Direction
The direction that the line falls affects the design, message and illusion drastically.

19. Vertical Line Message Illusion Placement
Formal, strong, dignified, stiff, business-like, stately, conservative, grandious, majestic, efficient
Illusion
Increases, emphasizes, reinforces length, height, narrowness, thinness– slimming, counters horizontal lines
Placement
Deep v-necklines, pointed collars, narrow lapels, narrow panels or gores, fabric insets, lengthwise grainline, vertical stripes, darts, tucks, pleats, folds, crease, zippers, row of buttons, pockets, ties, neckties, long sleeves, high heels

21. Horizontal Message Illusion Placement
Restful, stable, calm, relaxed, casual, quiet, serene, in repose, lethargic
Illusion
Increases, emphasizes, reinforces width, bulk, shortness, counters vertical lines, when placed high appears taller, when placed low appears shorter
Placement
Necklines, flat collars, bow ties, yoke lines, horizontal stripes, belts, cuffs, waistline, sashes, patch/flap pockets, wide-set double-breasted closure, strap shoes, platform shoes, wide-brimmed hat

23. Diagonal Message Illusion Placement
Active, movement, instability, excitement, interesting, dramatic, restless, sophisticated, in motion, vitality
Illusion
Increases, emphasizes, reinforces the direction of the dominant angle, counters vertical and horizontal lines
Placement
V-shaped neckline, open collar, lapels, raglan sleeve seamlines, French darts, closures, surplice closure, row of buttons, fabric inset, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps

25. Portfolio Assignment Create 3 portfolio pages
Straight Line, Curved Line, Diagonal Line
Address the following in the paragraph:
What lines are found in the picture?
Where are the lines found?
Are the lines structural or decorative?
What is the illusion and message associated with the described lines.

26. Curved line sample portfolio page

27. What is good and bad about the following portfolio pages?

28. Diagonal Line sample portfolio page

29. Straight line portfolio sample page

30. Construct a paragraph using this picture as an example of line.
Step 1… Find the criteria in the photo and take notes about YOUR photo NOT the notes from the PowerPoint presentation
Placement…
Illusion…
Message…
Step 2
Combine notes to create the paragraph.
Use a thesaurus if needed.