2External Factors – those outside you These are some of the things that affect the clothing choices that you make:External Factors – those outside youInternal Factors – those inside youSize and Shape – learning to dress well means learning what suits your body
3External FactorsThose things outside of you that affect what you wear.They may be the same for all of the people around you.
4External Factors – those outside you Environment – (the weather, cold/warm)OR
5External Factors – those outside you Geographic Location – (stores in your area sell only things that are popular in your area)
6External Factors – those outside you Lifestyle – (job or needs) – your parents’ wardrobes meet their work needs; your wardrobe is that of a student
7External Factors – those outside you Time – (to shop) – one trip, or time to look many places
8External Factors – those outside you Money – (to buy) – how much can you afford?
9Internal Factors – those inside you These are the things that are personal to you.They express your personality and values.
10Internal Factors – those inside you Personal Values –(express personality) –do you dress up or go casual?
11Internal Factors – those inside you Needs and Wants – (need a coat, want a leather jacket)
12Internal Factors – those inside you Beliefs – (religion directs clothing choice; T-shirt logo, etc.) – people assume you believe what is written on your shirt
13Size and Shape – learning to dress well means learning what suits your body Body Shape – determines your size, and which department you shop in
14Sizes – learning to dress well means learning what suits your body Frame – affects shape and style; long arms, broad shouldersTwo people of the same height and weight may look very different because of their frame. Body frame, the skeletal structure of the bones, is usually described as small, medium, or large. A person with a large frame typically looks bigger than someone with a small frame.
15What frame size are you? Using Wrist Size to Estimate Body Frame Size HeightWrist Size for Small FrameWrist Size for Medium FrameWrist Size for Large FrameFemales under 5’2”Less than 5.5”5.5” to 5.75”Over 5.75”Females 5’2” to 5’5”Less than 6”6” to 6.25”Over 6.25”Females over 5’5”Less than 6.25”6.25” to 6.5”Over 6.5”Males over 5’5”5.5” to 6.5”6.5” to 7.5”Over 7.5”
16Sizes – learning to dress well means learning what suits your body Proportion – the relationship between the parts of your bodyroundedhourglasspearruler
17The Language of Clothes: Elements of DesignLINETEXTURESHAPEWhen you look for new clothes, are some designs more appealing? While an outfit with a very simple design might attract one’s personal attention, someone else may like a more elaborate design. What may surprise you is that all designs, from simple to complex, come from only a few basic design elements. Whether an artist, architect, or fashion designer, the person who studies design in any part of the world uses the same basic tools, called elements of design. These are color, line, shape, space, and texture or pattern. All of these elements can be used individually and in combination to create different visual effects, whether in a fabric pattern, a painting, a home’s décor, or an item of clothing.COLORSPACEPATTERN
18The language of clothes is visual. Clothes communicate.The language of clothes is visual.The key to dressing well is giving the best visual image you can.
19ColorCan reflect or alter a moodCan create illusions about size
20Color Warm Colors – red, yellow, orange Attract attention Make things look larger
21Color Cool Colors Are calming Make things look smaller – blue, green, purpleAre calmingMake things look smaller
22Line Directs the eyes – your eyes will follow a line on clothes. LINE is a series of points connected to form a narrow path. How many basic line types do you see around you? Straight and curved are the main ones. A zigzag line is a variation made by combining straight lines. By putting different lines together, many patterns can be formed.Suggests personality – straight lines are more professional, curved lines are more casual
23LINE TYPES LINE DIRECTION CurvedZigzagStraightLINE DIRECTIONWhether curved, straight, or a variation, a line takes one of three basic directions. Vertical lines go up and down, horizontal lines go across, and diagonal lines rest at an angle. Eyes tend to follow lines in the directions they go. Line is the most essential element of design because it divides areas into shapes and space. Clothing designers use line for different effects.HorizontalDiagonalVerticalA line is defined by its path and length. The eye tends to follow both of these, sending an impression to the brain.
24CLOTHING DESIGNERS USE LINES FOR DIFFERENT EFFECTS Straight lines, which provide a crisp, formal look, often appear in classic or conservative designs.Curved lines, which can be circular or waved, give a feeling of movement to a design. By adding softness and roundness to a garment, curved lines are often used to create a casual image.With zigzag lines, the eye must constantly change direction to follow such lines, which builds a feeling of excitement or drama. If overdone, the feeling might become chaotic.
25LINES CAN CREATE ILLUSIONS Vertical lines lead the eye up and down, giving the illusion of more height. You can use vertical lines to create a taller, thinner look.Horizontal lines cause the eyes to move from side to side, giving the illusion of width rather than height. Using horizontal lines in particular locations gives that area a shorter or wider look.Diagonal lines add movement and excitement to the clothing. Due to their dramatic impact, diagonal lines are often chosen for high-fashion clothes and sportswear.
26OTHER STUFF ABOUT LINES… The eye will naturally find the dominant line in a garment. This is usually a center seam, a waistline, a curved neckline, or a bold stripe. Whatever it is, that line has the most influence.The thickness of the lines and the amount of space between lines also creates illusions. Widely spaced vertical stripes may actually give the impression of added width. This is because the eye moves sideways across the lines. Widely spaced horizontal stripes have the opposite effect, causing the eye to move up and down instead of sideways.
27HOW TO CREATE DESIGN ILLUSIONS Which rectangle looks wider?Which rectangle looks taller and thinner?Which line makes the rectangle look thinner?
28Understanding ShapeWhen you see the shadow of an object on the wall, you’re looking at its shape.Most clothes fit four basic shapes:Tubular. This shape is rectangular with vertical emphasis. The dominant lines go up and down. The waistline is not usually defined.Natural. Clothes fit close to the body and emphasize the natural waistline. This shape is the most classic and is worn most easily on average body sizes.Bell. Both diagonal and horizontal lines combine in a bell shape. This shape can cut height and add curves to a figure.Full. Full shapes have more horizontal and curved lines than other shapes do. Full shapes tend to make the body look larger.
30Fashion trends influence which shapes are in style during a fashion season. Usually, silhouettes change gradually from year to year, but occasionally fashion designers introduce an abrupt switch to a different shape. Styles may suddenly swing from full to tubular when designers, magazines, and stores promote a new look.
31Understanding Space The outline of a garment is its shape. The area inside a shape is known as space.
32SPACE is just as important as the shape, because what goes on within the spaces contributes to the visual effect of the garment.Typically, internal lines, either structural or decorative, divide the space on a garment.You’ll want tonote where the structural or decorative lines fall on your body when you select clothes. For example, pants and skirts with fitted yokes emphasize the hipline. Usually, the fewer lines within the space of a garment, the less attention they attract. By contrast, more lines, especially bold ones, draw attention.
33Understanding TEXTURE Texture describes the surface characteristics that determine the look and feel of an object.Fabric textures include soft or crisp, smooth or nubby, and dull or shiny.Texture affects the way a garment looks.
34Textures Create Different Impressions Soft and Clingy FabricsModerately Crisp FabricsExtra Crisp FabricsTextures Create Different ImpressionsSmooth Fabrics with a Dull FinishDull FabricsShiny FabricsNubby and Bulky Fabrics
35Understanding Pattern When the elements of design are brought together on a fabric; a pattern results.Patterns come in a great variety:Stripes, Plaids, Geometrics, Florals, Scenics, Borders, and more.
36The Principles of Design BalanceProportionEmphasisRhythmHarmony
38ProportionProportion describes how the separate parts of a garment relate to each other.Typically, about 3/8 of a person’s total height is above the waist, and 5/8 is below.
39EMPHASIS Use Color, Line, Texture, Design, Details, Trims, The focal point of a design.The part that draws attention.Use Color, Line, Texture, Design, Details, Trims,or Accessories.Highlight your best features Draw attention away from figure problems
40RhythmRhythm moves the eye gently from one area of the garment to another.3 ways:Repetition. A pattern repeats, as with rows of stripes.Radiation. Lines or patterns flow from a central location, like the gathers in a skirt.Gradation. A pattern changes gradually, as in a change of size or color.
41Harmony …Is when design elements complement each other. When harmony exists, each part looks like it belongs.
42Elements And Principles How Do TheElements And Principlesof Design Affect You?