1. Why Choose Horizon Suite Over Citrix?
Cyndie Zikmund, EUC Competitive Marketing
February, 2013

2. Agenda Why Choose VMware End User Computing?
Why Choose Horizon Suite Over Citrix?
Horizon Suite Comparative Advantages
Customer Wins

3. VMware is a Leader in Cloud Computing and Virtualization
Over a dozen years of continuous innovation
21,000+ View customers
Largest VDI deal:100,000+ seats
900+ Desktop Competency Channel Partners
2012 & Virtualization Review Reader’s Choice Award
HW Accelerated 3D Graphics
View Desktop via HTML5 Brw
Windows 8 Desktops
Enhanced touch-based user
experience
CAPEX and OPEX savings
2013
Storage Accelerator
VCAI (VAAI)
2012
Full Virtual 3D,
UC, Persona Mgmt,
BW Reductions
2011
2010
Local Mode
2009
PColP
The market is ready and VMware is the right desktop virtualization solution
Most proven, mature technology – VMware is the most trusted and most widely deployed virtualization vendor
Over 1.5 million seats sold, 10,000+ customers – VMware has sold over 1.5 million desktop virtualization seats to over 10,000 customers
Over 2,300 Channel Partners Selling View – We have the support and momentum of over 2,300 channel partners who are selling the VMware View solution
Broadest Technology Ecosystem – VMware has partnered with the leading vendors of solutions in networking, security, storage, server, thin client and more to ensure that View works well and is validated with supporting infrastructure.
2006
VDI
2001
ESX
1999
Workstation

4. Horizon Product Family Overview
HORIZON SUITE
The platform for workforce mobility
Horizon
View
Horizon
Mirage
Horizon Workspace
Virtualize desktops and applications into the datacenter
Layered Windows image management; Centralize management, backup and recovery
Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management 4

5. Horizon Suite Versus The Competition
Physical Desktop Management
Multi-device Workspace
Virtual Desktops
Citrix

6. VMware Horizon Suite Competitive Advantages
Trusted and reliable enterprise vendor
100% of the Fortune 500
Enterprise-grade management, security and compliance
Integrated platform based on vSphere
Industry leading virtualization platform: reliable, high performance and scalability
Ease of management
Easy to deploy for fast ROI
Management simplicity
Lowest TCO
Best end-user experience
3D graphics improvements in View 5.2
Mobile Application Management well suited for BYOD
Single hub for accessing corporate resources on any device

7. Horizon Suite Components Versus Citrix Piece-meal Approach
Citrix CloudGateway, ShareFile, XenDesktop, Access Gateway
Extensible and flexible platform
Citrix purchases piece parts with a long road to integration
100% on premise file sharing solution in addition to offering a cloud solution
ShareFile only offers data on premise. Application is still hosted by sharefile.com
Desktop Layering, Migration, and Desktop Backup and Recovery
None
Tight integration and similar management experience as vSphere
No specific integration with vSphere
Android-dual persona
And best of all – It’s a suite!
Citrix requires purchase of CloudGateway, XenDesktop, ShareFile, and Netscaler Access Gateway
Horizon Suite is an integrated mobile workforce platform built by the leader in virtualization and cloud computing; built for today and for the future.
Citrix offers non integrated tools purchased from various vendors without the future needs of end user computing in mind.

8. Horizon Suite Versus Citrix Price Comparison
Citrix Point Tools
Horizon Workspace (included)
CloudGateway: $150/user
ShareFile: $100/user/yr for 1GB
Horizon View (included)
XenDesktop: $225/user
Horizon Mirage (included)
None
Horizon FusionPro (included)
Not Required
NetScaler Access Gateway: $995
$300/User
$475/User + $995
Sum of expensive piece parts

9. Horizon Product Family Overview
HORIZON SUITE
The platform for workforce mobility
Horizon
View
Horizon
Mirage
Horizon Workspace
Virtualize desktops and applications into the datacenter
Layered Windows image management; Centralize management, backup and recovery
Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management
VMware View
Composer
VMware ThinApp
VMware View Clients
VMware
View Manager 9

10. How to position Horizon Workspace against competition?
Alternatives
Trusted enterprise vendor
Known and established vendor
Solid reputation for delivering robust product
Understands enterprise IT needs
Crowded offering from start-ups
Centralized and integrated IT management
Centrally manage and entitle users to corporate assets based on policy
Simplify the complexities of the multi-device world with a single management platform
Many point-solutions with no integration
Enterprise-grade security and compliance
Secure access to corporate assets on mobile devices
Enable employees to securely collaborate with external parties
Ensure compliance and audit trail
Consumer-oriented solutions lack comprehensive security
Focused on end-user adoption
A single Workspace for accessing all corporate assets regardless of the device
Maintain intuitive & native user experience
Separate corporate assets from personal ones
Low user acceptance increases risk

11. Horizon Workspace is The ONLY Integrated Solution
Point solutions – Pure players
MAM
MAM
Mobile Workspace
MDM
MDM
Good
Nukona (SYMC)
CloudGateway (CTXS)
AirWatch
MobileIron
AirWatch
Zenprise (CTXS)
Intune (MSFT)
File & Sync
File & Sync
File & Sync
Dropbox
Box.net
Egnyte
ShareFile (CTXS)
Cloud- Identity management
Cloud- Identity management
Application catalog and access management
Ping Identity
Okta
Simplified
CloudGateway (CTXS)
VMware Horizon Workspace

12. Why Workspace Management is better than MDM?
Mobile Device Management (Airwatch, Zenprise, MobileIron, etc.) is outdated: focused on hardware and static configurations
Niche use cases for company or government issued devices
Unproven user acceptance in a BYOD world
Mobile devices churn often and mixed business/personal usage is the norm
Future of mobile computing: End users and IT needs are exceeded
VMware Horizon Mobile provides dual persona functionality rather than locking down the device
Not anchored in PC era’s configuration management approach
VMware Horizon Suite built from ground up to provide continued expansion with built-in capabilities

13. Horizon Product Family Overview
HORIZON SUITE
The platform for workforce mobility
Horizon
View
Horizon
Mirage
Horizon Workspace
Virtualize desktops and applications into the datacenter
Layered Windows image management; Centralize management, backup and recovery
Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management
VMware View
Composer
VMware ThinApp
VMware View Clients
VMware
View Manager 13

14. Horizon Mirage for Layered Windows Image Management

15. Horizon Mirage Compared to Citrix XenClient/Virtual Computer
Horizon Mirage Advantages
Disruptive: requires install of client hypervisor
Destructive install requires backup and restore of user’s content
Does not provide layered management
Limited hardware support: Hardware compatibility list has less than 500 models supported
Not integrated with other “FlexCast” tools
Central management for virtual or physical PC’s
Logically layers each end user’s PC for granular control
Empowers IT to perform granular operations on some or all PC layers
Supports user-installed applications
Unlimited hardware support
Easy to install, use, manage – small footprint, low bandwidth requirements
Includes application virtualization and Fusion Pro
View Manager is the administrative interface for the VMware View solution
Management of the entire View desktop environment is done through this single administrative interface
Administrators can manage the OS applications and user data/settings through the View Manager interface
This allows them to apply desktop policy, apply applications to users or groups as well as deploy desktops to end-users
This interface also provides a dashboard view of the desktop environment to help administrators monitor and troubleshoot

16. Mirage Extends PCLM
Procurement
Deploy a Windows 7 image to hundreds of devices with just a few clicks.
OS Deployment / Migration
Deploy layers of preinstall applications outside of the base layer
Application Delivery
Patch Management
Seamlessly backs up changes on endpoints which helps avoid data loss due to device failure or theft
Quickly migrate users to replacement PC or HW from a different vendor, while retaining personalization
Security Management
Full Disk Encryption
Power Management
Remote Control
Tasks that used to require diagnosis and escalation can now be handled with a few clicks by Tier 1 helpdesk staff
Helpdesk
Asset Management
Reporting
Restore some or all of an end user’s PC over the LAN or WAN with zero-touch!
Desktop Backup and Recovery

17. Mirage Complements PCLM
Procurement
Enables IT to deploy/manage layers of applications outside of the base layer on any Mirage managed device
OS Deployment / Migration
Application Delivery
Patch Management
Seamlessly backs up changes on endpoints which helps avoid data loss due to device failure or theft
Data Protection/System Backup
Disk Encryption
Data backup honors device encryption
Power Management
Remote Control
Restore a user’s PC to previous snapshots without overwriting user data
Helpdesk
Asset Management
Reporting

18. Horizon Product Family Overview
HORIZON SUITE
The platform for workforce mobility
Horizon
View
Horizon
Mirage
Horizon Workspace
Virtualize desktops and applications into the datacenter
Layered Windows image management; Centralize management, backup and recovery
Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management
VMware View
Composer
VMware ThinApp
VMware View Clients
VMware
View Manager 18

19. Horizon View Versus The Competition
Integrated Platform
Centralized Desktops
Enterprise Ready
Citrix

20. Horizon View Wins for Four Important Reasons
Integration with leading virtualization platform
Easier deployment and management
Cost less
End use experience

21. Horizon View: Directly Leverages the Power of vSphere
Unique Integration
Full Virtualized 3D Graphics
Storage Accelerator
Composer Array Integration
vCloud Network & Security
SE Sparse Disk Utilization
vSphere Web Client Integration

22. 2. Management Comparison
Citrix
VMware View Manager
Multiple management interfaces
Desktop Studio, Desktop Director, Provisioning Services Console, Provisioning Services Configuration Wizard, Provision Services Imaging Wizard, etc .etc etc.
Simple management console
Visibility to desktop environment through single dashboard interface
Manage users, data and settings through administrative interface
Benefits
Centralized desktop management
Streamline tasks from hours to minutes
Easily apply desktop policy or application access to users or groups
Trouble shoot issues and monitor issues
View Manager is the administrative interface for the VMware View solution
Management of the entire View desktop environment is done through this single administrative interface
Administrators can manage the OS applications and user data/settings through the View Manager interface
This allows them to apply desktop policy, apply applications to users or groups as well as deploy desktops to end-users
This interface also provides a dashboard view of the desktop environment to help administrators monitor and troubleshoot

23. 3. Cost Comparison Citrix VMware Horizon View
Provisioning Services requires expensive server and more storage
Citrix concurrent user licensing costs are more that 2 times Horizon View’s costs
XenApp Trade-up Program hidden secrets
Subscription Advantage must be up to date
Normal discount is often better deal
Need to add $65/desktop to run on vSphere
Subscription Advantage payments increase
Horizon View requires 19% fewer servers than Citrix XenDesktop1
Horizon View use 42% Less Storage than Citrix XenDesktop1
Horizon View Premiere costs 30-67% less than XenDesktop Enterprise or Platinum2
More value delivered as part of Horizon Suite
1EMA Report 2011
2Tolly Report March 2011

24. 4. End User Experience: 3D Graphics Comparison
Citrix
VMware Horizon View
Lacks software only solution for 3D graphics
HDX Pro only available as HW solution
XenDesktop only provides vSGA using Hyper-V with RemoteFX or VGX
RemoteFX is limited in WAN capabilities
VGX limits support to XenServer with NVIDIA GPUs
Full virtual 3D graphics – software only solution saves $$$$
NEW in View 5.2: Hardware Accelerated 3D graphics (vSGA)
Enables shared access to physical GPU hardware for 3D and high performance graphical workloads
Benefits
Enables enhanced 3D workloads like CAD
Maximize the value of GPU resources with multiple VMs sharing a GPU
Full compatibility with hosts lacking physical GPUs (for vMotion, etc).

25. Horizon View: Included in Horizon Suite
Horizon Mirage
Horizon Workspace
(Apps, Data, Mobile)
Horizon View

26. Thank You!