1. Skål International SKÅL 2020 ROAD MAP PRESENTATION Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

2. INTRODUCTION SKÅL 2020 Road Map presented as discussion document at 2013 Congress EC took steps to implement project Survey actioned pre mid year ISC meeting including Young Skal Results tabled at Mid year BKK Brainstorm session held at mid year in BKK to look at next steps Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

3. SURVEY RESULTS Results divided into following key areas : BENEFITS BRANDING STRUCTURE (Organisation) FINANCE OPEN IDEAS Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

4. BENEFITS Skål database Revenue Producing Discount Database needs Improvement Extend Benefits to family and Friends Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 248 October 2014

5. BRANDING Increase awareness of Skal Fresh ideas from Young people Increase use of the Skål Logo Skål members should be Professionals Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

6. STRUCTURE Give more power to Club Committees and National Committee ISC President to be a voting member of EC Have continuation of policy regarding president More autonomy of ISC move from advisory board to decision making board. Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

7. FINANCE Outsource Sponsorship on Commission. Cut out Privileges in Congress manual. Skål Credit Card Outsource job function if Staff Leave. Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

8. OPEN IDEAS New Composition for the EC Use technical facilities better = less cost for organisation Condense the Statutes Engage YS Members Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

9. NEXT STEP Establish a SKÅL 2020 project team Appoint a well respected Skalleague to overview and run the Project Review, rethink to achieve the goal of making Skål relevant, exciting and “A Trusted Voice in Travel & Tourism” by 2020. We need to think “outside the box” and develop a framework for success. Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

10. SKÅL 2020 PROJECT Skål 2020 Project chairperson Russell Butler, Skål Australia Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

11. SKÅL 2020 PROJECT Establish teams to cover : Finances Branding Technology Organisation (Structure) Young Skål International Co Operation Benefits Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

12. SKÅL 2020 PROJECT Each team headed by Skalleague selected by EC based on their skill set and professional knowledge Each team leader will approach others to assist in their project. Can be up to 4 members per team Each team leader reports to project chairperson Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

13. SKÅL 2020 PROJECT The first reporting time will be the ISC Mid Year Meeting (April/May) with a full list of tasks to be presented. ISC to establish timelines and set Committees to implement agreed recommendations By 2015 World Congress we have a clear Road Map of the tasks we need to achieve as an organisation and to have them in place by 2020. Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014

14. SKÅL 2020 PROJECT End goal is that by 2020 Skål has : Membership increase Healthy financial figures Well recognised in the industry A must to be in Skål First address in tourism No discussion about fees Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 248 October 2014

15. SKÅL 2020 PROJECT If you want to travel fast, travel alone. If you want to travel far, travel together. African Proverb Nigel A Pilkington Director PR & Communications Nigel A Pilkington Director PR & Communications 28 October 2014