What are your goals? As SIA Governors… what are your goals when using social media? To reach members To communicate with fellow Governors To share information from Headquarters _________________
Where is your audience? Just because 200 + social networks exist… doesn’t mean you have to be on every single one. Facebook? Twitter? LinkedIn? Pinterest?
Best Practices: Facebook Page v.s. Profile Page = organization, club, company, etc. Profile = personal (aka must be a person, human body) Page Administrators Identify multiple Page Administrators to help with creating more content
Best Practices: Facebook Timing Best times to post = during downtime + weekends Morning: 8:00AM – 9:00AM Lunch: Noon – 1:00PM End of Work Day: 4:30PM – 6:00PM Night: 9:30PM – 11:00PM Frequency = 3 or less posts/day Use the new scheduling tool:
Best Practices: Facebook Engagement Tips PHOTOS, PHOTOS, PHOTOS! (and tag people/organizations whenever possible) Videos (people love watching stories come to life) Short & Sweet: drive traffic to website Ask questions: use polls to survey Stats show that using Emoticons increases engagement! Always respectful & transparent Have fun! Have a personality!
Best Practices: Facebook How to create a Facebook interest list… (see handout: “Social Media Guidelines”)
Key Take-a-ways: How can we use social media? Two-way, Instant Communication Connect w/ Governors Share information from Headquarters Share updates from local clubs & members Maximize Engagement (see “Guidelines” handout) Short & Sweet posts Make it visual (photos/videos) Timing Listen & Respond Have fun! Have a personality Get Organized Page v.s. Profile Multiple Page Administrators Set up Interest List to help filter your newsfeed
Helpful Links: HOW TO’s How to create a Facebook page: http://www.facebook.com/help/sign-up http://www.facebook.com/help/sign-up How to create a Twitter account: http://bit.ly/ntt66z http://bit.ly/ntt66z How to upload videos to YouTube: http://bit.ly/x62L7S http://bit.ly/x62L7S How to set up a LinkedIn account: http://learn.linkedin.com/new-users/ http://learn.linkedin.com/new-users/ How to shorten links with bitly: https://bitly.com/ https://bitly.com/
CONTACT INFORMATION Alyssa Ketterer Digital Marketing Manager Soroptimist International of the Americas LiveYourDream.org firstname.lastname@example.org NEED HELP? https://www.facebook.com/help Questions? Connect! LiveYourDream.Org Soroptimist International of the Americas @soroptimist @LYDorg www.youtube.com/siahq www.youtube.com/LiveYourDreamOrg Group: Soroptimist International of the Americas pinterest.com/pinyourdream/