1. WAVE OF CHANGE How can we use social media? Alyssa Ketterer, Digital Marketing Manager, SIA

2. Social Media: Not a fad… it’s a way of life

3. How can we use social media?

4. What are your goals? As SIA Governors… what are your goals when using social media?  To reach members  To communicate with fellow Governors  To share information from Headquarters  _________________

5. Where is your audience? Just because 200 + social networks exist… doesn’t mean you have to be on every single one. Facebook? Twitter? LinkedIn? Pinterest?

6. Soroptimists are on Facebook!

7. Facebook Group: SIA Region Governors

8. The #1 way you can share messages from Headquarters is… (drum roll please) Share posts from SIA’s and LYD’s facebook pages! So easy!

9.  Message from Headquarters  Posts to YouTube  Local Member Update Great Examples:

11. Best Practices: Facebook  Page v.s. Profile  Page = organization, club, company, etc.  Profile = personal (aka must be a person, human body)  Page Administrators  Identify multiple Page Administrators to help with creating more content

12. Best Practices: Facebook  Timing  Best times to post = during downtime + weekends Morning: 8:00AM – 9:00AM Lunch: Noon – 1:00PM End of Work Day: 4:30PM – 6:00PM Night: 9:30PM – 11:00PM  Frequency = 3 or less posts/day  Use the new scheduling tool:

13. Best Practices: Facebook  Engagement Tips  PHOTOS, PHOTOS, PHOTOS! (and tag people/organizations whenever possible)  Videos (people love watching stories come to life)  Short & Sweet: drive traffic to website  Ask questions: use polls to survey  Stats show that using Emoticons increases engagement!  Always respectful & transparent  Have fun! Have a personality!

14. Best Practices: Facebook How to create a Facebook interest list… (see handout: “Social Media Guidelines”)

15. Key Take-a-ways: How can we use social media? Two-way, Instant Communication  Connect w/ Governors  Share information from Headquarters  Share updates from local clubs & members Maximize Engagement (see “Guidelines” handout)  Short & Sweet posts  Make it visual (photos/videos)  Timing  Listen & Respond  Have fun! Have a personality Get Organized  Page v.s. Profile  Multiple Page Administrators  Set up Interest List to help filter your newsfeed

16. Helpful Links: HOW TO’s  How to create a Facebook page:  http://www.facebook.com/help/sign-up http://www.facebook.com/help/sign-up  How to create a Twitter account:  http://bit.ly/ntt66z http://bit.ly/ntt66z  How to upload videos to YouTube:  http://bit.ly/x62L7S http://bit.ly/x62L7S  How to set up a LinkedIn account:  http://learn.linkedin.com/new-users/ http://learn.linkedin.com/new-users/  How to shorten links with bitly:  https://bitly.com/ https://bitly.com/

17. CONTACT INFORMATION Alyssa Ketterer Digital Marketing Manager Soroptimist International of the Americas LiveYourDream.org alyssa@soroptimist.org NEED HELP? https://www.facebook.com/help Questions? Connect! LiveYourDream.Org Soroptimist International of the Americas @soroptimist @LYDorg www.youtube.com/siahq www.youtube.com/LiveYourDreamOrg Group: Soroptimist International of the Americas pinterest.com/pinyourdream/