1. Positive domain driven traffic December 5, 2006

2. Successful Domaining Analysis Needs Web Analytics and/or Bid Management System. Monitoring success with Search Engine Syndication partners is being able to read the log files and refer entries within the tools. If your tracking is tagged properly on your site, you should be able to see conversion by the different domains (refers) delivering traffic from the Search Engines partners.

3. Ad LocationClicksLeadsConversion % Google Adsense37115481012.96 RefererClicksLeadsConversion % pagead2.googlesyndication.com12297184314.99 84157769.22 kids.com248627210.94 mathgames.com425419.65 preschoolgames.com2987826.17 insiderpages.com26583.02 toddleronlinegames.com762228.95 pbsgames.com59711.86 funshcool.com5012.00 aamath.com49612.24 spellinggames.com46817.39 rainforestmath.com35925.71 freepreschoolgames.com29620.69 coloringpages.com29310.34 toddlergames.com27829.63 teengames.com2613.85 kidsfreegames.com22313.64 Children’s Education Portal BaseLine Conversion %

5. *Additionally you can use Site Targeting

6. AdLocation Summary Ad LocationClicksLeadsConversion % Yahoo! Search9090428943.18 Referrer Based Reports SearchEngineReferer Click sLeadsConversion % Yahoo! Search 3729610062.70 Yahoo! Searchsearch.yahoo.com162828595.28 Yahoo! Searchcad.com789293.68 Yahoo! Searchdesign.com754263.45 Yahoo! Searchonlinelearning101.com34092.65 Yahoo! Searcheducationtopia.com32641.23 Yahoo! Searchinteriordesign.com257135.06 Yahoo! Searchfindatlantacolleges.com226125.31 Yahoo! Searchgamedesigndirectory.com182137.14 Yahoo! Searchinterior.com136107.35 Yahoo! Searchweb-design.com10565.71 Yahoo! Searchcriminaljustice.com24416.67 Yahoo! Searchlifeexperiencedegrees.net2129.52 Yahoo! Searchonlytradeschools.com2015.00 Yahoo! Searchcollege.org1317.69 Yahoo! Searcheduccation.org12216.67 BaseLine Conversion % Click & Mortar Education

7. Future of Syndication Keyword Drill down needs to be fine tuned in a better way. Adding content to these domains will increase the ability to get indexed into the search engines and drive organic traffic to paid placements. New Direct Navigation Networks are appearing offering “Cost per Transfer” pricing from trafficked domains.

8. Secondary Engines Are competing to get traffic by buying domains so they can deliver quality traffic for their advertisers. Marchex who owns a few Secondary PPC Engines over the past 2 years has spent nearly $200MM on “Direct Navigation” traffic: buying hundreds of thousands of domains. Negotiate with some of the PPC Engines to remove referrers that are not converting. Show them stats and if you have the buying power some of them will strip out undesirable domains.

9. Direct Navigation Barnes and Noble - Books.comBooks.com -keyword “books” had 2,458,019 searches in October Johnson and Johnson - Baby.comBaby.com -keyword “baby” had 495,689 searches Progressive Insurance - DriveInsurance.comDriveInsurance.com - keyword “drive insurance” 7,294 searches ** Stats are from Yahoo’s Keyword Selector Tool for the month of October.