1. B2B Marketing Understanding B2B Marketing your business products Marketing your services for businesses Helping businesses sell to consumers Where should you market How should you market

2. The PPC Cycle

3. B2B vs B2C Spends

4. Year over Year Sources

5. Combined Presence

7. Marketing your business products Understanding the supply chain Customer vs Consumer Test places to market Do PLA ads work Research search volumes Specific relevant keywords

8. PLA ads You can see how to start using PLA ads through the following videos over at Google http://www.google.com/ads/shopping/getstarted.ht ml http://www.youtube.com/watch?v=gMzWLt81-1M There are other sources a simple search can find.

9. Marketing your services to businesses Know who is searching for you Work out how to reach them Adapt keywords and ads Use industry terms Set clear conversion goals

10. Helping businesses sell to consumers Understand the supply chain Different place in chain, different ads and keywords Attract the business not their customers Professional, Industrial, Enterprise, Wholesale Negative keywords extra important

11. Where should you market Just Paid Search? Search and/or Social Content Networks PLAs

12. How should you market Direct sales Contact captures White Papers Freeium services Subscriptions

13. PPC: Search and More Adwords Bing Other search engines Social Clicks Advertorials Retargeting Behavioral Targeting

15. Adwords Keyword research Local search Mobile search Creating the Ads GeoTargeting AB Testing

16. Understanding Adwords Data Beyond the default data you see in your Adwords accounts there is massive information you can use to increase your insights and improve your cost and number of conversions. Deep diving in to this data will put you so far in front of your competitors. DO NOT OVERLOOK THESE

21. Time selection

24. Location, Location, Location

26. Bing Import Adwords Monitor What Works ABT – Always Be Testing Few people use thus generally cheaper Not using allows competitors to profit and finance increased spends elsewhere

27. Other Search Engines Small Search Engines International Search Engines Industry-specific search engines

28. Social Clicks Facebook LinkedIn Twitter

29. Facebook PPC Select by interest, following, age and other demographics Choose where it appears – Right columns or News Feed Lower CPC than Google Lead Capture better than Direct Sales Analytics improving but NOT great

34. LinkedIn PPC Business Platform Drill down by Industry Advertise by Job Title Fewer Competitors

35. LinkedIn Ads

36. LinkedIn Targeting

38. LinkedIn text ads

39. LinkedIn Tips Minimum bid is $2.00 – but worth it Volume can be low so explore possibilities Offer business value – White papers and software trials are popular Images are small so make easy to see CTRs are important – drop poor ads Monitor and test constantly

40. Advertorials Content as advertising Make sure marked as ads Businesses more open to this

45. Retargeting Use incentive ads Employ external tools Don't set and forget Copy what works Adwords, Facebook and Twitter offer

47. Behavioral Targeting Step up from retargeting RTB Insights

49. How RTB Works

50. Behavioral Marketing Insights, Tips

51. Steps to Follow to Success