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Published byAustin Bennett Modified over 8 years ago
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2012
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Overview - Intro - Why Video Advertising? - All the Big Brands are doing it (logos, screenshots) - How it works? (Video ads, google/youtube, channels) - What are the benefits? (compare to TV, newspaper, etc) - Next Steps, Call to Action
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WHY VIDEO ADVERTISING? Over 3 BILLION videos are viewed on YouTube each day. YouTube Mobile gets 400 MILLION views each day. There is 48 hours of video uploaded to YouTube every minute.
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WHY VIDEO ADVERTISING? With Video Advertising Your Business Can Reach the “Light TV Viewer” “Light TV Viewers” View Less Than 2 hours of TV a Day Light Viewers Are Not Reached Effectively by TV, But They are Watching Videos Online
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WHO USES VIDEO ADVERTISING? Sony Wal-Mart Honda HP Starbucks And Tons More!
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HOW IT WORKS We use YouTube and Google AdWords to put your video in front of your target market for a fraction of the cost of a television ad! You gain new clients!
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HOW IT WORKS Step 1- Create a YouTube Channel For Your Business A Channel is a Place Where You Can Post Videos Relevant to Your Business For Your Fans to View
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HOW IT WORKS Step 2- Upload Videos to Your Channel Step 3- Share Your Videos via Social Media This Will Get You Video Views!
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HOW IT WORKS Step 4- Use Video Promotion This Step Puts Your Video in Front of Your Target Market Ensuring Hits and Results!
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HOW IT WORKS Step 5- Boost Views Using Google AdWords on Google Digital Network (GDN) During This Stage We Make Sure Your Campaign is Getting You the Most Bang for Your Buck!
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A BIT ABOUT BRAND CHANNELS Once a Certain Amount of Money Has Been Spent on Advertising Your Channel Can be Converted Into a Brand Channel With Many Added Benefits! Brand Channels Have a More Customizable Layout With Added Benefits Like a Larger (Linkable) Banner at the Top of Your Page!
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WHAT ARE THE BENEFITS? Reach Audiences That Don’t Subscribe to Cable The Audience You Reach is More Likely to be Engaged Because Only 10% of People Always Skip Ads Online!!!
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WHAT ARE THE BENEFITS? Reach Audiences For a Fraction of the Cost! Only Pay for True Views! Control Who Sees Your Advertisements!
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WHAT ARE THE BENEFITS? You Choose Who Sees Your Videos! You Have the Choice Based on Location, Language, Age and Interest! You Can Even Reconnect With Fans Across Multiple Platforms
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A BIT ABOUT REMARKETING Remarketing Allows You to Show Ads to Users That Have Previously Visited Your Website as They Browse the Web Remarketing is a Powerful Way to Stay Engaged With Your Target Market! Present Your Audience With Highly Relevant Ads and Offers Across the Web!
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THE BEST PART YET? All of This is Completely Trackable!! You Will Know Who Viewed Your Advertisement and Where They are From! Finally, Results You Can SEE!!!
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THE REST IS UP TO YOU!!! Don’t let your competition leave you in the dust!
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