2. I. Determine topic II. Determine main points (usually 2-5 main points) III. Research main points IV. Begin writing the outline a. Write the body of the speech in outline format b. Write the introduction of the speech in outline format c. Write the conclusion of the speech in outline format V. Construct presentation aid (if applicable) VI. Prepare note cards VII. Practice, Practice, Practice!!!!!

3.  Speak to inform  Speak to persuade  Speak to entertain  Speak to motivate

4.  Audience Analysis is the study of the intended audience for you speech.  Audience Adaptation is the process of tailoring your speech’s information to the needs, interests, and expectations of you audience.

5. Demographics: – Age – Sex – Gender – Sexual orientation – Group Affiliation Religion Ethnicity Group memberships – Knowledge / interest of subject – Socioeconomic factors Occupation Income Education

6.  What are expectations of your speech?  What is the length of your speech? Other time restraints?  What is the size of your audience?  Where will the speech be given?  What equipment will be available?  What is the occasion of the speech?  What time of day will the speech be given?

7.  Formal research  Administer questionnaires or polls  Observation

8.  A specific purpose includes the following information: ◦ Your general Goal ◦ Your intended Audience ◦ Your specific topic