1. MAKE TIME FOR THE MARKETING …...... and achieve results! Nigel Golding – June 2015

2. BUSINESS OWNER OR SEARCH AGENT? Which are you? Which do you want to be? Optimising your business potential

3. MTFTM : QUICK SUMMARY Marketing time allocation Marketing to existing clients & prospects Using the XPLS marketing toolbox Top 10 tips

4. MARKETING TIME ALLOCATION How much? When? Who does it? Existing clients & prospects Organised & consistent approach

5. MARKETING TO EXISTING CLIENTS Stay in touch Remind of your offer Create incentives for referrals Offer complimentary products or services

6. MARKETING TO PROSPECTS Know your territory Put it on Kulahub Key, middle & other prospects Criteria? Different marketing activity

7. USING THE XPLS MARKETING TOOLBOX Kulahub CPDs/Events Law,Plain & Simple Completion Monitor PSRF/Price List Social Media Newsletters Networking HO – marketing resource Seasonal gifts

8. THE END GAME Meetings Achieving results What happens if you don’t market your business?

9. TOP 10 TIPS FOR MARKETING Be proactive, organised & consistent 6-10 hours per week (minimum) If you cant do it, employ someone who will Undertake monthly marketing activity with both existing clients & new prospects Create incentives for referrals

10. TOP 10 TIPS FOR MARKETING Check out Land Registry web site & Estate Agents to find out who is doing business in your area Focus marketing on existing clients & 15-20 key prospects Do 2 x CPDs/events per annum Use the XPLS marketing toolbox Think Business Owner not Search Agent