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Fashion Magazines. First Fashion Magazine: Godey’s Lady’s Book.

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Presentation on theme: "Fashion Magazines. First Fashion Magazine: Godey’s Lady’s Book."— Presentation transcript:

1 Fashion Magazines

2 First Fashion Magazine: Godey’s Lady’s Book

3 Popular Fashion Magazines Fashion Magazines: Vogue, Glamour, Seventeen – InStyle launched in 1994 Concept - combined celebrities and fashion 2002 – 1.6 readers – Lucky Concept “The magazine about shopping” Similar to a catalogue 2002 – 750,000 readers

4 Specialty Fashion Magazines Specific Ethnic Target Market: – Essence – Ebony Bridal Fashion Magazines: – Bride – Modern Bride

5 Specialty Fashion Magazines Men’s Fashion: – GQ (Gentlemen's Quarterly) – FHM – Cargo – Maxim - Men’s Vogue

6 Shelter Magazines “Home Fashions” Elle Décor House Beautiful Martha Stewart Living Metropolitan Life

7 Editorial Credit A unique form of publicity that names the manufacturer and lists retail stores where the clothes can be purchased

8 Many other magazines cover fashions: – People – Oprah – Good Housekeeping – Sports Illustrated – Time – Newsweek


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