1. 2.06 Current Fashion Trends.

2. Fashion Trends Terminology Look up each term in your textbook and define in your notes Classic** Color Design** Details** Fad Fashion Faux Garment Hue** Line

3. Houndstooth Jersey knit Lame´ Silhouette Style Texture Trend Argyle Corduroy Flannel** Herringbone Trimmings** Market Week Mohair** Plaid Tweed

4. Sources of information used to research trends 1. Trade publications: Magazines, newspapers, books, and websites about what is current in a specific industry. –Published daily or monthly –Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)

5. Information generally found in trade publications –Trends –Business conditions –Conventions/Meetings –Sources of supply for retailers (vendors) –Company financial reports

6. 2. **Consumer publications: Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news. –Males: GQ**, Details, CODE –Females: Vogue**, Harper’s Bazaar, Elle, Essence**, Glamour, In Style, O –Teens: Teen, Seventeen, YM, Teen Vogue

7. 3. Websites 4. Visits to retail stores 5. Fashion, color, and fabric services 6.Television 7.Movies 8.Watching people

8. Why research current fashion trends? Importance of researching trends –Top designers show their collections twice each year**. –Editors and buyers analyze the collections for new ideas that might influence fashion direction. –Understanding and recognizing current trends is critical in planning for the future.

9. Fashion Industry Research –Newest styles and silhouettes –Colors for the upcoming season –Newest developments in the fiber and fabric market –Current labor prices –Location of manufacturer facilities