1. Copyright 2008-2009 Linked Into Business All Rights Reserved 1 Seven Best Practices Seven Best Practices Viveka von Rosen LinkedIn@TheExecutiveCenter.com www.linkedin.com/in/linkedinexpert www.LinkedIntoBusiness.com 970-212-4711

2. Copyright 2008-2009 Linked Into Business All Rights Reserved 2 Disclaimer and Disclosure Linked into Business (LIB) is not associated in any way with LinkedIn® Corp. LIB is an independent company that caters to the networking needs of end users of such systems. Any reference to the contrary is purely accidental. Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure. 2

3. Best Practice One: Branding Personal or Business? Mission Statement Keywords Social Media Policy Create Your Profile in a Word Document Copyright 2008-2009 Linked Into Business All Rights Reserved 3

4. Best Practice Two: Optimize Optimize Your Header Optimize Your Content Optimize Your Updates Optimize Your Summary Copyright 2008-2009 Linked Into Business All Rights Reserved 4 My keywords – My Industry Job Title Offers Products Services My Clients My Company Name My Client’s Industry

5. Copyright 2008-2009 Linked Into Business All Rights Reserved 5

6. Best Practice Three: Customize Customize Your Website Customize Your Public Profile Customize Your Summary Copyright 2008-2009 Linked Into Business All Rights Reserved 6

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8. Best Practice Four: Specialize Copyright 2008-2009 Linked Into Business All Rights Reserved 8 Specialize and Expand Your Experience Specialize and Expand Your Education

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10. Best Practice Five: TOMA Join Groups and then Join their Discussions Profile Forwarding LinkedIn Apps – Events – Blog – Twitter – Box.net Copyright 2008-2009 Linked Into Business All Rights Reserved 10

11. TOMA: Groups Copyright 2008-2009 Linked Into Business All Rights Reserved 11

12. TOMA: News Articles Copyright 2008-2009 Linked Into Business All Rights Reserved 12

13. TOMA: Profile Forwarding Forward to up to 200 connections Choose Location or Industry Customize Subject Line Highlight the profile and why applicable to your company/ event Copyright 2008-2009 Linked Into Business All Rights Reserved 13

14. TOMA: Apps Copyright 2008-2009 Linked Into Business All Rights Reserved 14

15. Events Copyright 2008-2009 Linked Into Business All Rights Reserved 15

16. Six: Network Building Join Groups Create a Group Invite Open Networkers Respond to every Invitation Copyright 2008-2009 Linked Into Business All Rights Reserved 16

17. Inviting Open Networkers Copyright 2008-2009 Linked Into Business All Rights Reserved 17

18. Respond to Every Invitation Copyright 2008-2009 Linked Into Business All Rights Reserved 18

19. Be A Thought Leader in your Market Use “Answers” Use “Events” Copyright 2008-2009 Linked Into Business All Rights Reserved 19

20. Answers Copyright 2008-2009 Linked Into Business All Rights Reserved 20

21. Bonus Slide: LION or LaMB* www.themetanetwork.com (LIONs home page and place to join to get an excel list of people who will accept your invites) www.toplinked.com (List of 4000 people who will accept your invite & opportunity to receive invites - for a fee) Remember YOU only have 3000 invites. www.toplinked.com/top50.html (Invite these people IMMEDIATELY to build your network strategically – even if you want to be a LaMB) www.opennetworker.com (for $49 a year you can have inviations sent to you!) *Look at My Buds – Courtesy Of Laurie Macomber and Blue Skies MarketingBlue Skies Marketing Copyright 2008-2009 Linked Into Business All Rights Reserved 21

22. The LinkedIn Slap Don’t Break the EUA Only 3000 Invites The IDK Copyright 2008-2009 Linked Into Business All Rights Reserved 22

23. “Old Fashioned” Etiquette Be Courteous. Be Relevant! Be Responsive Email! Pick up the phone! Help someone out! 23

24. Contact Me Please feel free to invite me to connect: Viveka@LinkedIntoBusiness.com Viveka@LinkedIntoBusiness.com www.linkedin.com/in/linkedinexpert Tweet me @LinkedInExpert Call me at: (970) 212-4711 Copyright 2008-2009 Linked Into Business All Rights Reserved 24