1. AWA RDS 2016 CELEBRATING ENTERTAINMENT

2. Marketing Campaign of the Year - Catalogue Title(s): Release Date: Category: Single: Multiple:

3. Situation Analysis / Campaign Objectives Bulleted List of Campaign Objectives (what did you set out to do and rationale): Please provide a list of titles the campaign was benchmarked against : Unit Sales Target:

4. Campaign Strategy and Execution Target Audience and executions to ensure you reached this audience: Include any stand out creative ways you reached your audience How did you reach your target audience (please provide data-backed evidence): How did you market the different formats:

5. Results and Insights How did you meet the campaign objectives: Sales results and how they compared against the industry averages and your benchmarks: What was the ROI of the campaign:

6. Results and Insights What were the key differences that set this campaign apart? Please give examples (where relevant) of: Media In-Store Publicity Social Media Promotions Product/Packaging *Please do not exceed one slide per section listed above*

7. Any other relevant / supporting information including campaign visuals Please ensure you do not exceed an additional 20 slides

8. Good luck and we look forward to welcoming you to the 2016 BVA Awards on 9 th June! Thank you