1. By Aaron S. Robertson of Spectrum Communications This information provided by Spectrum Communication Services Inc. Visit us on the Web at: www.spectrumcomm.com

2.  Your take on news items pertaining to your industry or field  Original, raw data on a study or survey your firm conducted  Interviews with, or spotlights on, members of your management team

3.  Spotlights on your clients  Case studies  Objective, expert advice on various business topics  Book, product, or service reviews that relate to your industry or field

4.  Videos  Photos  Graphs and Charts  PowerPoint slides  Audio  Screenshots

5.  Write as often as you can, but preferably at least once per week minimum  Engage your readers – you want conversation and a sense of community  It’s OKAY to write in a more informal, casual style  It’s OKAY to use humor, as long as it’s appropriate  Make use of keywords as often as possible, in both your copy and your titles

6.  Better search engine results  This translates into more FREE and TARGETED traffic!  It establishes yourself/your firm as an expert in your field and as a thought leader  It keeps your company’s name at the forefront and visitors returning to your site

7. Video: 3 business blogging tips for beginners Video: Business Blogging Tips Writing Quality Business Blog Posts Every Time Video: Social marketing tips: How do you write a great blog?

8. 125 N. Executive Drive, Suite 300 Brookfield, WI 53005 262.821.5100 (Local) 800.701.3559 (Toll Free) 262.821.1492 (Fax) aaron@spectrumcomm.com www.spectrumcomm.com www.facebook.com/milwaukeecallcenter