1. I DEA N AME Student/s Name & Details 2/18/2016 1

2. IDEA OVERVIEW Explain your idea. A one-line description. 2/18/2016 2

3. T HE P ROBLEM Clearly define the problem What problem does your product solve? Who is facing this problem? Why there is a necessity/ need for your product/ service? 3 2/18/2016

4. T HE S OLUTION How are you solving the problem? Identify the solution to the specific pain point (problem) you identified in the previous slide. 4 2/18/2016

5. C USTOMER S EGMENT Who is facing the problem that you are solving? Who is your target customer ? Who will buy your product/service ? 5 2/18/2016

6. V ALUE P ROPOSITION What type of product/service is yours? Website/Equipment/Social/Management system Why should customers choose you? What is your value proposition? What benefit do you give to your customer? 6 2/18/2016

7. C HANNELS (M ARKETING ) How will you reach your customers in a cost-effective manner? What marketing will you do to get customers? 2/18/2016 7

8. F LOWCHART / P RODUCT WORKFLOW Can you draw a simple flowchart showing how your product/business will work. Your flowchart should explain “How to implement your idea” 8 2/18/2016

9. R EVENUE M ODEL 9 How do you plan to make money ? If your are working on a social idea, how do you plan to create an impact? 2/18/2016

10. COMPETITORS Is any company already working out your idea? List any 3 competitor companies with a similar idea/ product 2/18/2016 10

11. W HAT HELP YOU EXPECT FROM N ATIVELEAD ? Mention what specific help you need to take the next step for your Idea. Guidance for executing the idea Appointment with an expert in the chosen field Finance to do prototype Help on how to market the idea Technical support to build the product 11 2/18/2016