2. Idea Name [Maximum 5 words]

3. One line description of your product or business e.g. YouTube = The flickr of videos

4. One Slide Story

5. Overview of the Product / Service What are you creating, really?

6. Who will buy your product or service?

7. Current Customer Pain Points * Please support your claims with either research, and verifiable secondary evidence or credible expert views.

8. How the product / service solves the problem and removes the pain points?

9. What analogs have you considered and what is worth emulating?

10. What antilogs have you considered and what will you avoid?

11. What leaps of faith are you taking?

12. What is your Business and Revenue Model. How will you make money? How soon?

13. Rival offerings Who will you be competing with? * Please be careful if you are tempted to say ‘we have no competition’. Everyone has competition.

14. What is the size of the total Market? Which segment are you targeting? How large is that and how is it growing?

15. How will you sell your product or service?

16. How will you distribute it?

17. How will you price it?

18. Financial Projections

19. Assumptions & Risks?