1. Let’s Analyze Popular Culture and Media using Critical Lenses

2. The Importance of Viewing our World through Critical Lenses
The main reason for studying theory at the same time as literature is that it forces you to deal consciously with the problem of ideologies...There are many truths and the one you will find depends partly on the ideology you start with. [Studying theory] means you can take your own part in the struggles for power between different ideologies. It helps you to discover elements of your own ideology, and understand why you hold certain values unconsciously. It means no authority can impose a truth on you in a dogmatic way--and if some authority does try, you can challenge that truth in a powerful way, by asking what ideology it is based on... Theory is subversive because it puts authority in question Bonnycastle, In Search of Authority, p. 34

3. Instructions
Interpret each media image using the assigned critical lens.
On a piece of paper, write down your analysis
After you’ve written your interpretation, orally share and discuss your analysis with a partner (Think-Pair-Share)
Once we’ve viewed each media source, we will discuss and analyze each image/text as a class.
REMEMBER: This is NOT subjective! Do not interpret each source using your own opinions/values!

4. PETA Advertisement with Olympic Swimmer, Amanda Beard
Feminist Lens
PETA Advertisement with Olympic Swimmer, Amanda Beard

5. Tom Ford Cologne Advertisement for Men
Feminist Lens
Tom Ford Cologne Advertisement for Men

6. Michael Kors Women’s Perfume
Feminist Lens
Michael Kors Women’s Perfume

7. Secret Deodorant for Women
Feminist Lens
Secret Deodorant for Women
“When you’re strong, you sparkle.”

8. Feminist Lens
Mount Rushmore

9. Watch Ad Saks Fifth Avenue Ad
Marxist Lens
Watch Ad Saks Fifth Avenue Ad

10. Ralph Lauren Advertisement
Marxist Lens
Ralph Lauren Advertisement

11. Michael Kors Ad Extra Gum Ad
Marxist Lens
Michael Kors Ad Extra Gum Ad
Compare and Contrast

12. Dassault Falcon Jet Advertisement
Marxist Lens
Dassault Falcon Jet Advertisement

13. John Antencio Jewelry Advertisement
Marxist Lens
John Antencio Jewelry Advertisement
“The meek shall inherit the earth, but they’ll never own the room.”

14. Now, that we’re familiar with interpreting media images using the feminist lens and Marxist lens, let’s analyze Shakespeare’s Macbeth in our assigned jigsaw groups!