1. Vision for ECR Europe recap of developments Presentation to ECR Board 5 September 2003

2. ECR EUROPE - The only platform at European level for co-operation on a parity basis between retailers and manufacturers in the consumer goods industry MISSION Working together to fulfil consumer wishes better, faster and at less cost BROAD OBJECTIVES Create value for consumers/shoppers Grow the market Be an authoritative source of research and opinion for policy makers where ECR Europe is best placed to inform the debate SPECIFIC OBJECTIVES Deepen the focus on consumers - deliver what the consumer wants Eliminate waste: drive for standards and implement; achieve synergies among relevant organisations Further industry knowledge: bring industry and academics together to; develop broad-based joint education programmes for manufacturers and retailers Develop the acceptance that professional management of the relationship between companies is as important as professional management within companies Keep all our efforts simple, practical and free of jargon

3. Former ECR EUROPE structure Executive Board Advisory Group Conference Group In-depth preparation of Board meetings supervision of ECR projects and conference content Responsible for annual ECR Europe Conference & Marketplace National ECR Initiatives Contribute to ECR agenda setting & development activities Train and facilitate implementation Supreme decision- making body Finance Committee ECR Europe Secretariat Provides support to ECR Europe Board, national ECRs, Advisory Group & Finance committee Co-ordinates projects Deals with all financial issues: budgeting, reserves, monitoring and presentation of accounts Key constituencies: sponsoring organisations (represented in Board and Finance Committee)/ GCI (global sister organisation) Academic Partnership Liases with academia world-wide to promote and sponsor innovation and research in ECR

4. New ECR EUROPE structure Principles Increase networking with the National ECRs Enhance involvement and accountability of National ECRs Clarify ECR Europe focus areas of work (which projects to be initiated) Allocate roles & responsibilities within the Advisory Group 5 ‘work streams’ –Project development prioritisation & monitoring –Learning – broad-based education programme –Implementation of collaborative ECR practices & “value realisation” –Conference management –Communications

5. Recommended ECR EUROPE structure ECR Europe Board Advisory Group Finance Committee National ECR Initiatives ECR Europe secretariat DLETGBHW Project Development BKBK Conferences Implementation Learning TLFR ? Co-chairCoordination Communication ? LS ? AG KR RM LD KR ? RW BK ? VB MD FC DT PK FVDB

6. Recommended ECR EUROPE structure ECR Europe Board Advisory Group Finance Committee National ECR Initiatives ECR Europe secretariat DLETGBHW Project Development BKBK Conferences Implementation Learning TLFR ? Co-chairCoordination Communication ? LS ? AG KR RM LD KR ? RW BK ? VB MD FC DT PK FVDB

7. Recommended ECR EUROPE structure ECR Europe Board Advisory Group Finance Committee National ECR Initiatives ECR Europe secretariat DLETGBHW Project Development BKBK Conferences Implementation Learning TLFR ? Co-chairCoordination Communication ? LS ? AG KR RM LD KR ? RW BK ? VB MD FC DT PK FVDB

8. Recommended ECR EUROPE structure ECR Europe Board Advisory Group Finance Committee National ECR Initiatives ECR Europe secretariat DLETGBHW Project Development BKBK Conferences Implementation Learning TLFR ? Co-chairCoordination Communication ? LS ? AG KR RM LD KR ? RW BK ? VB MD FC DT PK FVDB