1. Your Online Reputation

3. Thomas Larkin DDS

4. Social Media Social Media cuts both ways: There is never been a more powerful medium to build brands and market yourself to a broad audience. BUT negative comments and ratings can adversely affect your potential new patients who will inevitably “google” your name prior to setting up a new appointment.

5. Consumer Behavior Consumers are quickly embracing a “Ratings” mentality for goods and services on the internet

9. RepSpinner

10. DemandForce.com

15. Ratings

17. Rating Sites

19. The Solution You simply need to preemptively control the first page of google returns concerning your name and/or practice

20. Shock and Awe

22. Google Local Business/Places/+

24. Optimize Google + Yelp.com Superpages.com Yellowpages.com

28. 1) Domain Names Register the following domains (1)Thomas Larkin DDS (2)Tom Larkin DDS (3)Dr Tom Larkin (4)Dr Thomas Larkin

29. Titles - Local Thomas Larkin DDS - Lexington Ky Tom Larkin DDS - Lexington Ky Dr Tom Larkin - Lexington Ky Dr Thomas Larkin - Lexington Ky

30. SEO 101 When your search phrase /title /and domain name match up, all search engines give you preference

31. The Title tag Understand the use of the title tag Every title of everything you post is your name Also consider adding your location in your title

32. Mini 1 Page Web Sites 1.Create a one page site for each name Wordpress Godaddy 2. Optimize it around your name

35. Youtube Video Office Web Cam Use the 4 Domains as “Titles”

36. Press Release

37. Linked In

38. Facebook

39. Distribution Youtube Linked In Facebook Twitter Prweb