2. RADIO AND ONLINE TOOLS WHAT RADIO CAN DO WITH ON LINE TOOLS

3. WHAT ARE ON LINE TOOLS? DEFINITION: ONLINE TOOLS ARE ALL APPLICATIONS FOUND ON LINE FACEBOOK TWITTER INSTAGRAM BLOGS SOUND CLOUD YOU TUBE GOOGLE PLUS

4. STATISTICS OF THE SOCIAL MEDIA IN SOUTH AFRICA ACCORDING TO THE SOUTH AFRICA MEDIA LANDSCAPE REPORT 2014. FACEBOOK - 9.4 MILLION USERS(THE BIGGEST AFRICA) INSTAGRAM - 100 00 USERS TWITTER - 5.5 MILLION (WWW.NASHUA.CO.ZA/THE-SOUTH-AFRICAN-MEDIA-LANDSCAPE-REPORT-2014/)

5. WHAT RADIO CAN DO WITH ONLINE TOOLS  AUDIENCE ATTRACTION RADIO CAN USE SOCIAL MEDIA TO ENGAGE WITH THEIR AUDIENCE. EXAMPLE, YOU CAN POST SOMETHING ON FACEBOOK AND PEOPLE LIKE IT, THEN YOU CONVERT YOUR FACEBOOK FRIENDS TO BECOME YOUR LISTENERS  PLATFORM FOR DISCUTION RADIO CAN USE SOCIAL MEDIA AS A PLATFORM FOR DISCUSSION. YOU CAN POST A TOPIC ON FACEBOOK, PEOPLE COMMENT ON IT SHARE THIR VIEWS ON THE TOPIC. FORMER METRO FM AZANIA NDORO HAD MANY LISTENERS BY SIMPLY POSTING A TOPIC ON FACEBOOK PEOPLE COMMENTED AND HER SHOW BECAME VERY BIG. PEOPLE STARTED TO POST THEIR PROBLEMS AND ANTHER PEOPLE COMMENT,  PRODUCTION THIS IS VERY GOOD FOR PRODUCTION. KNOWING YOU TARGET AUDIENCE WHAT THEY WANT AND LIKE AND WHAT THEY WANT TO TALK ABOUT IS VERY GOOD FOR THE DEVELOPMENTS OF RADIO.

6. WHAT RADIO CAN DO WITH ONLINE TOOLS  BUILD STATION BRAND ONLINE TOOLS CAN BE USED TO BUILD THE STATION BRAND,ONCE PEOPLE LIKE YOUR BRAND A CLICK TO YOUR STATION IS VERY SIMPLE  MULTIMEDIA THE ADVANTAGE OF USING ONLINE TOOLS IS THAT ONLINE TOOLS ARE MULTIMEDIA, YOU CAN UPLOAD PICTURES AND VIDEOS AND THIS CAN HELP IN ATTRACTION NEW AUDIENCE,  BLOGS BLOG IS A GOOG PLATFORM TO ENGAGE TO YOUR LISTINER, ONE CAN CREATE STORIUFY, UPLOAD SOUND CLOUDS, I CAB BE A SOUND CLOUD OF A SHOW INTERVIER, THE ADVANTAGE OF USING A BLOG IS THAT IS SIMPLE T O USE AND AN LESS FORMAL PLUS YOU CAN CREATE A BLOG INSIDE A STATION’S WEBSITE.

7. CONCLUSION ONLINE TOOLS HAVE BROUGHT RADIO LIMITLESS OPPORTUNITIES. THANK YOU