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Chapter 10 Business Research and Report Writing 10.

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Presentation on theme: "Chapter 10 Business Research and Report Writing 10."— Presentation transcript:

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2 Chapter 10 Business Research and Report Writing 10

3 Chapter 10Krizan Business Communication ©20052 Why are executive summaries included in formal reports?

4 Chapter 10Krizan Business Communication ©20053 Executive summaries are included because they provide brief overviews of report contents.

5 Chapter 10Krizan Business Communication ©20054 Compare and contrast the terms executive summary and conclusion.

6 Chapter 10Krizan Business Communication ©20055 Both are summaries of report contents.

7 Chapter 10Krizan Business Communication ©20056 An executive summary  Is located before the body  Restates each section  Emphasizes findings, conclusions, and recommendations

8 Chapter 10Krizan Business Communication ©20057 Conclusion  Is located after content analysis section  Consists of summary statements

9 Chapter 10Krizan Business Communication ©20058 Distinguish between formal and informal reports.

10 Chapter 10Krizan Business Communication ©20059 Formal reports  Consist of many sections  Written in third person  Contain primary or secondary research  Include visual aids

11 Chapter 10Krizan Business Communication ©200510 Informal reports are  Brief  Written in first person  Contain no visual aids

12 Chapter 10Krizan Business Communication ©200511 Compare and contrast informative and structural headings.

13 Chapter 10Krizan Business Communication ©200512 Both types of headings help the reader follow the report.

14 Chapter 10Krizan Business Communication ©200513 Informative headings indicate section content.

15 Chapter 10Krizan Business Communication ©200514 Structural headings emphasize functional sections within a report.

16 Chapter 10Krizan Business Communication ©200515 Compare and contrast conclusions and recommendations.

17 Chapter 10Krizan Business Communication ©200516 Both are located near the end of formal reports.

18 Chapter 10Krizan Business Communication ©200517 Conclusions are summary statements of content analysis.

19 Chapter 10Krizan Business Communication ©200518 Recommendations are the writer’s suggestions for solving problems.


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