2. Chapter 11 Proposals, Business Plans, and Special Reports 11

3. Chapter 11Krizan Business Communication ©20052 Why are proposals important to the business world?

4. Chapter 11Krizan Business Communication ©20053 Proposals can obtain funding for  Projects—internal or external  Entrepreneurs for business creation  Departments reorganization to promote expansion

5. Chapter 11Krizan Business Communication ©20054 Justify the following statement: “Proposal writers are risk takers.”

6. Chapter 11Krizan Business Communication ©20055 Proposals are gambles because they  Take time to develop  Are often rejected

7. Chapter 11Krizan Business Communication ©20056 Effective proposal writers assess  Possible success  Whether to proceed

8. Chapter 11Krizan Business Communication ©20057 Identify several factors contained in powerful, persuasive proposals.

9. Chapter 11Krizan Business Communication ©20058 Proposals should  Hold receivers’ attention  Explain proposal benefits  Give proof of benefits  Motivate desired action

10. Chapter 11Krizan Business Communication ©20059 Relate important content elements of proposals.

11. Chapter 11Krizan Business Communication ©200510 Elements for successful, persuasive proposals contain  Introduction  Content coherence  Report highlights  Action request

12. Chapter 11Krizan Business Communication ©200511 Why is the proposal summary crucial to success of proposal?

13. Chapter 11Krizan Business Communication ©200512 Proposal summaries give busy people a quick, complete overview.

14. Chapter 11Krizan Business Communication ©200513  Are prepared after proposal is written  Contain vital information from each major section Proposal summaries

15. Chapter 11Krizan Business Communication ©200514 What are the qualities of good business plan writers?

16. Chapter 11Krizan Business Communication ©200515 Business plan writers  Use all available resources  Complete thorough research  Include all key financial assumptions  Strive for accuracy  Are enthusiastic