1. Chinese Contributions But what have they done for me lately?

2. Advertising Campaigns What is an advertising campaign? What is an advertising campaign?

3. Advertising Campaign A series of advertisement messages that share a single idea or theme and appear in multiple forms A series of advertisement messages that share a single idea or theme and appear in multiple forms It promotes a product or idea It promotes a product or idea TV, Internet, Magazines, Billboards, etc TV, Internet, Magazines, Billboards, etc

4. Favorite Commercials or Ads? There’s an m&m in all of us There’s an m&m in all of us

5. Your Assignment In your group of 3 or 4, you will create an advertising campaign for a well-known (or lesser-known) Chinese invention of innovation In your group of 3 or 4, you will create an advertising campaign for a well-known (or lesser-known) Chinese invention of innovation

6. Your Final Product Will Include Magazine ad for your invention Magazine ad for your invention A slogan representing your product A slogan representing your product A 30 second commercial for your product A 30 second commercial for your product A character spokesperson A character spokesperson

7. Magazine Ad This needs to be in color This needs to be in color It should have a picture and your slogan on it It should have a picture and your slogan on it It needs to draw people to your product It needs to draw people to your product It can show why people need it (practically) or why people would be very un-cool without it It can show why people need it (practically) or why people would be very un-cool without it

8. Slogan Should appear on your magazine ad Should appear on your magazine ad Needs to embody the spirit of your campaign Needs to embody the spirit of your campaign Be creative! Be creative! Think different. Think different. It’s everywhere you want to be. It’s everywhere you want to be. You’re in good hands. You’re in good hands. Obey your thirst. Obey your thirst. Because I’m worth it! Because I’m worth it! An army of one. An army of one. Just do it. Just do it. Before you dress… Before you dress… The toughest job you’ll ever love. The toughest job you’ll ever love. Click it or ticket Click it or ticket

9. Spokesperson Draw your spokesperson Draw your spokesperson On the back of the drawing, tell us about your spokesperson On the back of the drawing, tell us about your spokesperson-personality -costume -costume -how is he/she/it related to the product -how is he/she/it related to the product Geico Gecko, Smokey the Bear, Progressive Cave Men

10. 30 Second Commercial Short! Short! Everyone should be involved Everyone should be involved Be creative! Be creative! Possible ideas Possible ideas show a scenario where the product would be useful show a scenario where the product would be useful Use your character spokesperson Use your character spokesperson

11. Advertising Campaign 1. Assign the following roles 1. Runner/ Scribe or Artist as needed 2. Artist 3. Scribe 4. Spokesperson (to head up the group presentation)