Presentation on theme: "Propaganda! Ways to convince others to believe something, do something, or buy something."— Presentation transcript:
1 Propaganda!Ways to convince others to believe something, do something, or buy something
2 There are seven forms Name Calling Glad Names Testimonials Transfer Emotionally Loaded WordsFaulty Cause and EffectBandwagon
3 Name CallingYou give a bad name to someone or something in order to convince people to avoid a different product or personEXAMPLE: My hair is so much shinier and healthier than Ms. McCarthy’s because I use Tresemme shampoo.
4 Glad NamesState positive things about the listeners or readers to convince them to agree with what they see or hearEXAMPLE: You all are such intelligent and bright students. You will definitely make the right decision to switch to Tresemme shampoo. It’s the only choice.
5 TestimonialsUse the sponsorship or support of a well-known personality.EXAMPLE: Both Lindsay Lohan and Ashton Kutcher use Tresemme shampoo. Aren’t their do’s stylish? Yours could be too!
6 TransferAttempts to transfer a product, person, or idea the good qualities belonging to something else or someone elseEXAMPLE: All of the most beautiful people use Tresemme shampoo. Just think, you could be beautiful too!
7 Emotionally Loaded Words Uses words, particularly adjectives, that appeal to listeners’ or readers’ feeling or emotionsEXAMPLE: Using Tresemme shampoo on a daily basis will make your hair shine and glow like it has never done before.
8 Faulty Cause and Effect Attempts to convince people that if they do something, such as buy a certain product, something good will happenEXAMPLE: If you use Tresemme shampoo, you’ll get all the dates you’ve ever wanted!
9 BandwagonUrges others to do something because everyone else is doing it.EXAMPLE: All the cool kids use Tresemme shampoo.
10 UsesYou see propaganda on a daily basis! When you watch TV, every commercial is some form of propaganda. When you read a magazine, the ads are some form of propaganda. It’s everywhere!Your job today is to choose a product and develop slogans advertising that product. You must create a separate slogan for each of the 6 propaganda devices.