1. Propaganda!
Ways to convince others to believe something, do something, or buy something

2. There are seven forms Name Calling Glad Names Testimonials Transfer
Emotionally Loaded Words
Faulty Cause and Effect
Bandwagon

3. Name Calling
You give a bad name to someone or something in order to convince people to avoid a different product or person
EXAMPLE: My hair is so much shinier and healthier than Ms. McCarthy’s because I use Tresemme shampoo.

4. Glad Names
State positive things about the listeners or readers to convince them to agree with what they see or hear
EXAMPLE: You all are such intelligent and bright students. You will definitely make the right decision to switch to Tresemme shampoo. It’s the only choice.

5. Testimonials
Use the sponsorship or support of a well-known personality.
EXAMPLE: Both Lindsay Lohan and Ashton Kutcher use Tresemme shampoo. Aren’t their do’s stylish? Yours could be too!

6. Transfer
Attempts to transfer a product, person, or idea the good qualities belonging to something else or someone else
EXAMPLE: All of the most beautiful people use Tresemme shampoo. Just think, you could be beautiful too!

7. Emotionally Loaded Words
Uses words, particularly adjectives, that appeal to listeners’ or readers’ feeling or emotions
EXAMPLE: Using Tresemme shampoo on a daily basis will make your hair shine and glow like it has never done before.

8. Faulty Cause and Effect
Attempts to convince people that if they do something, such as buy a certain product, something good will happen
EXAMPLE: If you use Tresemme shampoo, you’ll get all the dates you’ve ever wanted!

9. Bandwagon
Urges others to do something because everyone else is doing it.
EXAMPLE: All the cool kids use Tresemme shampoo.

10. Uses
You see propaganda on a daily basis! When you watch TV, every commercial is some form of propaganda. When you read a magazine, the ads are some form of propaganda. It’s everywhere!
Your job today is to choose a product and develop slogans advertising that product. You must create a separate slogan for each of the 6 propaganda devices.