1. Propaganda and Persuasive Techniques

2. Emotional Appeal What is emotional appeal?

3. Emotional Appeal This is used to slant one's view through the use of emotions. It often tugs at our heart.

4. Appeal to Reason What is appeal to reason?

5. Appeal to Reason This uses reason or logical statements to appeal to us.

6. Bandwagon What is bandwagon?

7. Bandwagon This calls for participation because everyone does it.

8. Testimony What is testimony?

9. Testimony This is selling an idea or product by using famous names rather than sound evidence.

10. Expert Testimony What is expert testimony?

11. Expert Testimony This is a quotation from someone or an organization that is an expert in this area which helps support the author's opinion.

12. Glittering Generalities What is glittering generalities?

13. Glittering Generalities These make claims without giving facts and are often used in advertising and include flowery words. Glittering Generalities

14. Generalities What are generalities?

15. Generalities These make claims - usually gives a number of positive examples without backing it up with specific research.

16. Citing Statistics What is citing statistics?

17. Citing Statistics These are numbers, percentages, and/or ratios that support the author's opinion in some way. Often times it is taken from research.