1. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 1 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 High Intensity Low Intensity live Meetings Customer Interaction Organizational Communications Training / Education Events Advertising on demand Safety & Security

3. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Endpoints Infrastructure Network MEDIANET Endpoints / Apps work better on our Infrastructure & Network Endpoints / Apps work better on our Infrastructure & Network Portfolio of systems works better together Applications

4. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 mDNS SDP SIP RTSP H.323 H.245

5. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 NETWORK Media Services Proxy Identify, prioritize, protect Camera: set QoS policy Camera: Reset QoS Camera: Acknowledge I see a camera, auto-configure & announce to the network

6. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Performance Monitor Each Element becomes a 'Probe’ Mediatrace Dynamic Troubleshooting IPSLA Video Operation Pre-deployment Assessment

7. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Private MPLS and GETVPN 1) Collect QoE metrics from endtpoins to identify or verify sites with issues Gain visibility into Quality-of-Experience – How are your critical meetings performing? Get in front of the problem Recurring issues in branch x and you are not able to reproduce the problems Medianet Enabled The Customer View 2) Prioritize Perfmon and Mediatrace to trouble spots/sites Prime Collaboration Public IP DMVPN Bottleneck ! ! ! 3) Visibility localizes problems

8. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 2) BOYD device / unknown traffic put in the best effort Queue (Enterprise policy: in order to support BYOD device, MSI is mandatory) 1) Encrypted Jabber traffic prioritized in alignment with Business priority Leverage the MSI to provide support for business applications running on BYOD devices The Customer View Jabber Window announces along the path Medianet Enabled Jabber but without MSI Unknown traffic type: best effort Jabber: Remark QoS

9. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 2) Add desktop video traffic without bandwidth upgrade by leveraging the backup link 1) SP A is the only link that is being used. All traffic including voice are prioritized according to business priorities SP A Jabber announces itself SP B Medianet Enabled Bandwidth is expensive, are there ways to minimize bandwidth upgrade costs? Unlikely to be able to support HD video for all users all the time, need to prioritize video services in alignment with business priorities Jabber: set QoS & send to B Voice: trust QoS marking & send to A The Customer View

10. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Thank you.