2. WHAT DON’T WE KNOW? Overview of Recommended Social Media Research Tools

3. SHOUT OUTS! You tell me LOL ? ? ? ? I have all the answers Gracias!

4. Purpose: Support salespeople, make sure their focus is aligned with industry trends, competitors’ activities, etc. Make more informed business decisions How: By discovering what kind of information we can learn using social media and other unstructured sources of intelligence. (LinkedIn, Twitter, forums …) Examples of what we may find: Hiring trends, new competitor locations, latest competitor projects STATED OBJECTIVES

5. WHO MADE THE CUT…

6. A MOMENT OF SILENCE… Statista TweetReach Tweetdeck Twiangulate Hashtags.org MentionMapp SocialOomph Archivist Weibo SEMrush Spyfu Seomoz Majestic SEO iSpionage PR Newswire Critical Mention Spoke Vanderbuilt's TV Archive Tyndall Report Google Analytics Social Bakers Stats Facebook Search blinkx.com Blekko Icerocket Wayback machine CORI Intute Domain tools Quantcast.com Quarkbase Recruitem Monster Payscale Viadeo Xing Renren Stack Exchange Reddit silobreaker.com Outwit Hub/Docs Junar NodeXL Custom API's Kickstarter CIradar Circle Count G+ Zoominfo Geofeedia Compete.com Wiki Article Stats TinEye Thomas Net TweetFeel Trendistic LinkedIn Q/A Excel and the Web Scraperly Truveo Seesmic ping ProgrammableWeb Business Source Complete

7. PART I MANAGED CONTENT

8. TWITTER & FACEBOOK  Twitonomy, Followerwonk & Topsy for Twitter Analytics  See what competitors and products people are talking about/linking to on Twitter and Facebook  Get detailed and visual analytics on anyone's tweet history, retweets, replies, mentions, hashtags.  Examples: Dissecting Juniper’s Twitter, Comparing links to competitors’ websites

9. SLIDESHARE & YOUTUBE  Slideshare: Company size, product development, market opportunities, company performance numbers and objectives, maybe financial data and forecasts  Example: Fujitsu announces alliance with NetApp, How one App is leveraging AWSFujitsu announces alliance with NetAppHow one App is leveraging AWS  Youtube: Monitor summits, updates, what they want partners and customers to know  Example: Cisco Channel, AWS Summit

10. TOOL FOR THE TOOLS: RADIAN6  What’s covered: Twitter, Facebook, Youtube, Glassdoor (L), Slideshare (L), Indeed (L)  What’s not: Google searches, Quora, Careerbuilder & Dice, LinkedIn  Measure sentiment, conversation volumes, share of voice, engagement, Share of Voice, observe competitive landscape  Conversation ‘volumes,’ what events spark the most interest  Monitor corporate blogs, updates

11. PART II UNMANAGED CONTENT

12. QUORA FORUMS  Experts, ex-employees sometimes give their professional opinions about industry, product or company  Recruiter posted question looking for Senior strategy role for Vmware  Analysis of companies' strengths, futures  Example: AWS Pricing Strategy, Arista Employees, Why did Derek Collision leave VMware?AWS Pricing StrategyArista Employees

13. GOOGLE TRENDS  Observe increasing or decreasing popularity of search terms by state and sometimes city  Gauge interests in recent product launches, events, news around a company  Used for identifying target market opportunities & SEO  Examples: Small Competitor Comparisons, Teleconference Competitors

14. JOB POSTING SITES  Careerbuilder, Indeed & Dice Company job postings by job, location, salary Skills they are looking for can indicate new initiatives Find out about projects, maybe specific locations or figures like revenue, team size, etc  Examples: Indeed trends, Careerbuilder job search

15.  Glassdoor: Employee reviews, salaries, advice to management, details on interview process, pros and cons of working at company  Can learn about layoffs, expansion, floundering or excelling product teams and specific initiatives  Example: Cisco takes care of its salespeople, Juniper doesn’t QUALITATIVE DATA

16. QUANTITATIVE DATA  We can learn: Break out competitors’ salespeople by city Who AM's and Biz Dev people connecting with Observe what expertises, locations competitors are investing in Where current Cisco salespeople used to work/vice versa Pop Quiz! Where do most of current Cisco employees come from?

17. LOOKING FOR PATTERNS IN THE DATA Least Actionable Insights Most Actionable Insights Complete Control of Content No Control of Content

18. Q&A