1. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Chapter 6 Memory

2. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-2 MODULE 18 - The Foundations of Memory What is memory? Are there different kinds of memory? What are the biological bases of memory?

3. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-3 Introduction Memory: Process by which we encode, store, and retrieve information Stages of remembering Encoding Storage Retrieval

4. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-4 Figure 2 - Three-Stage Model of Memory

5. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-5 Sensory Memory Operates as a kind of snapshot that stores information for a brief moment in time Iconic memory - Reflects information from the visual system Echoic memory - Stores auditory information coming from the ears

6. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-6 Short-Term Memory Memory store in which information first has meaning Chunk: Grouping of information that can be stored in short-term memory Example - PBSFOXCNNABCCBSMTVNBC The prior example in chunks PBS FOX CNN ABC CBS MTV NBC Information in short-term memory is lost after 15 to 25 seconds

7. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-7 Short-Term Memory Rehearsal Elaborative rehearsal - Information is considered and organized in some fashion Mnemonics - Organizing information in a way that makes it more likely to be remembered

8. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-8 Working Memory Set of temporary memory stores that actively manipulate and rehearse information Central executive processor Visual store Verbal store Episodic buffer Uses a significant amount of cognitive resources during its operation Stress can reduce its effectiveness

9. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-9 Figure 4 - Working memory

10. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-10 Long-Term Memory Serial position effect - Ability to recall information in a list depends on where in the list an item appears Primacy effect Recency effect

11. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-11 Long-Term Memory Long-term memory modules Declarative memory: For factual information Procedural memory: For skills and habits Semantic memory: For general knowledge and rules of logic Episodic memory: For events that occur in a particular time, place, or context

12. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-12 Figure 5 - Long-Term Memory Modules

13. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-13 Long-Term Memory Semantic networks: Mental representations of clusters of interconnected information Spreading activation - Activating one memory triggers the activation of related memories

14. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-14 Figure 6 - Semantic Networks

15. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-15 Long-Term Memory The neuroscience of memory Engram - Physical memory trace in the brain that corresponds to a memory Hippocampus - Plays a central role in the consolidation of memories Amygdala - Involved with memories involving emotion

16. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-16 Long-Term Memory Memory at the level of neurons Long-term potentiation - Certain neural pathways become easily excited while a new response is being learned Consolidation - Memories become fixed and stable in long-term memory

17. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-17 MODULE 19 - Recalling Long-Term Memories What causes difficulties and failures in remembering?

18. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-18 Introduction Tip-of-the-tongue phenomenon: The inability to recall information that one realizes one knows

19. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-19 Retrieval Cues Stimulus that allows us to recall more easily information that is in long-term memory Recall: Specific piece of information must be retrieved Recognition: Occurs when one is presented with a stimulus and asked whether he has been: Exposed to it previously, or is asked to identify it from a list of alternatives

20. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-20 Levels of Processing Emphasizes the degree to which new material is mentally analyzed At shallow levels, information is processed in terms of its physical and sensory aspects At the deepest level of processing, information is analyzed in terms of its meaning

21. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-21 Explicit and Implicit Memory Explicit memory: Intentional or conscious recollection of information Implicit memory: Memories of which people are not consciously aware Can affect subsequent performance and behavior Priming: Exposure to a word or concept later makes it easier to recall related information

22. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-22 Flashbulb Memories Memories related to a specific, important, or surprising event that are recalled easily Source amnesia - When an individual has a memory for some material: But cannot recall where he or she encountered it Example - September 11th, 2001

23. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-23 Constructive Processes in Memory: Rebuilding the Past Processes in which memories are influenced by the meaning one gives to events Schemas: Organized bodies of information stored in memory that bias the way new information is: Interpreted Stored Recalled

24. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-24 Constructive Processes in Memory: Rebuilding the Past Memory in the courtroom: The eyewitness on trial Mistaken identity Specific wording of questions Children witnesses

25. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-25 Constructive Processes in Memory: Rebuilding the Past Repressed and false memories Recollections of shocking events The mind responds by pushing them into the unconscious Memories may be inaccurate or even wholly false Controversy regarding their legitimacy

26. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-26 Constructive Processes in Memory: Rebuilding the Past Autobiographical memory: Recollection of circumstances and episodes from our own lives One tends to forget information about one’s past that is incompatible with the way in which one currently sees oneself

27. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-27 MODULE 20 - Forgetting: When Memory Fails Why do we forget information? What are the major memory impairments?

28. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-28 Introduction Memory failure is essential to remembering important information Forgetting helps keep unwanted information from interfering Forms general impressions and recollections

29. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-29 Why We Forget Failure of encoding Did not pay attention to material Decay: Loss of information through nonuse Memory traces - Physical changes that take place in the brain when new material is learned

30. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-30 Why We Forget Interference and cue-dependent forgetting are key processes in forgetting Interference: Information in memory disrupts the recall of other information Cue-dependent forgetting: When there are insufficient retrieval cues to rekindle information that is in memory

31. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-31 Proactive and Retroactive Interference Proactive interference: Information learned earlier disrupts the recall of newer material Progresses in time Retroactive interference: Material that was learned later disrupts the retrieval of information that was learned earlier Retrogresses in time

32. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-32 Memory Dysfunctions: Afflictions of Forgetting Alzheimer’s disease: Brain disorder that heads to a gradual and irreversible decline in cognitive abilities Amnesia: Memory loss that occurs without other mental difficulties. Retrograde: Memory is lost for occurrences prior to a certain event Anterograde: Memory is lost for events that follow an injury

33. © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 6-33 Memory Dysfunctions: Afflictions of Forgetting Korsakoff’s syndrome: Afflicts long-term alcoholics; tendency to repeat the same story