1. VISIBILITY OF THE PROJECTS WITHIN THE BLACK SEA BASIN PROGRAMME

2. Training Topics Communication and Visibility Manual of the EU
Visual Identity Manual of the Programme
Basic Communication Rules
Guidance for sound Communication
Practical Information

3. EU Communication and Visibility Manual
designed to ensure that actions, wholly or partially funded by the EU, incorporate communication activities to raise awareness of the EU support, the results and impact.

4. The EU Manual
• sets out requirements and guidelines for all relevant communication activities and tools • goes beyond static visibility promoting dynamic communication strategies • provides guidance on budgeting • supports draft and implementation of communication plans and reports • covers partnership with international organisations

5. EU Visual identity and templates
A full set of elements to make the EU visible

6. 2011 Visual Identity Manual of the Programme
VIM is part of the Grant contract- compulsory rules

7. What does the VIM cover? Visual Identity Elements
Use of the European Union Logo, the Title, the Slogan and the Logo of the Programme, Colours, Backgrounds, Spacing, Fonts, Page layout
Compulsory Information
Communication Tools
Press releases / Press visits, Press ads, Leaflets, Brochures, Posters, Newsletters, Web pages, Public events / visits / information campaigns, Banner-ups / Internet Banners, CD Covers, Stickers, Business cards, Power Point Presentations, Promotional Items, Envelopes, T-shirts / Caps, Photos, Audio-visual Productions

8. Compulsory information at Project level
Basic Communication Rules
Compulsory information at Project level
Flag of the EU, logo of the Project, logo of the Programme
“Project funded by the European Union”, below the EU flag
The slogan: “Common borders. Common solutions.”
A stripe which contains elements from the logo will be used in creating of a design style – at the bottom of the page.
In case of publications:
Technical box which will contain: the title of the project, the editor of the material, the date of publishing and the disclaimer “This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of ……. and can in no way reflect the views of the European Union”.

9. The GB logo: same height with the Programme logo.
In case of any suspicions arising from the interpretation of the EU Visibility Guidelines or Visual Identity Manual of the Programme, the Grant Beneficiaries must consult with the JMA/JTS.
Consult VIM for the proper use of Programme title
Pay attention to page layout rules in VIM (cover page design, where and how the EU flag, the Programme logo and project logo shall be placed)
Various publications shall be mentioned that the funding was provided by the European Union. (Consult VIM)
Specific rules for setting up websites.
Cost of incorrectly designed printed materials may be determined as ineligible costs at the end of project implementation.

10. Photographs: document the progress of actions and events related to these (their launch, visits by EU officials)
(Consult VIM for Photography rules)
Audiovisual products
Promotional items: programme logo, project logo and EU logo (“Project funded By the EUROPEAN UNION”), followed by key messages or key phrases.
Small promotional items

11. Basics of Good Communication
In order to maximise the impact of communication efforts;
Activities need to be timely
Information used must be accurate
Activities should be coordinated closely with the JMA/JTS
The right audience(s) should be targeted
Appropriate communication tools for particular audiences should be used
Messages should interest the target audience(s)
Activities should be appropriate in terms of resources spent and expected impact

12. Communication Plan
Ideally, Grant Beneficiaries will have included some kind of Communication & Visibility Plan within their overall Project work plan, given as a compulsory Group of Activity within the Grant Application form. At the beginning of the implementation of the project it is recommended to develop a ‘full-blown’ Communication Plan in collaboration with the project partners and associates.
For instructions and more information on how to develop communication plans, please consult the Communication Guide on the Programme website.

13. Communication Plan Template
It helps staff to plan, manage and evaluate communication of their projects

14. Practical Information
The EU Communication and Visibility Manual, The Visual Identity Manual of the Programme and the Communication Guide can be found on the Programme website: in the “Communication Materials” section.
On this section, editable templates for various communication tools are also uploaded, one by one and also all in one as a package.
It is recommended that you consult the JMA/JTS during preparation of communication activities, in order to avoid inconveniences.

15. Sources of Communication Activities
EU website:
The EU Communication and Visibility Manual:
Programme website:
The Visual Identity Manual of the Programme;
Communication Guidelines;

16. Communication strategy
Unilateral communication
Sender
Receiver
Information
e.g. TV commercial
Bilateral communication
Sender
Information
Receiver
Feed-back
e.g. fairs, seminars

17. Communication tools
ATL (TV, radio, OOH, magazines, newspapers, Internet, cinema)
BTL (fairs participation, sampling, flyering, prize contests, etc.)
PR (press releases, press conferences, press trips, seminars, interviews, documentaries, sponsorships)

18. Communication strategy
Steps in planning your communication activity:
PRINTED / PROMOTIONAL MATERIALS:
Realizing the creation and DTP activities for printed / promotional items (logo of the project, layouts, texts);
Getting the approval from the Programme‘s Communication Manager on your materials;
Printing / producing the materials (contracting the supplier, printing the materials);
Distributing the materials according to your distribution plan as it was set in the project.

19. Communication strategy
Steps in planning your communication activity:
AUDIO-VIDEO MATERIALS:
Realizing the copywriting for the materials (TV commercial, radio commercial, documentaries);
Getting the approval from the Programme‘s Communication Manager on your texts;
Producting the materials (contracting the supplier, registring / filming the materials, post production activities);
Getting the approval from the Programme‘s Communication Manager on your final audio-video materials;
Broadcasting the materials according to your communication plan as it was set in the project.

20. Communication strategy
Steps in planning your communication activity:
PRESS CONFERENCES / EVENTS:
Identifying and choosing the event location;
Contracting the location;
Organising all the technical support needed for the event;
Realising the invitation for the event;
Composing the invitation list and sending the invitation;
Getting confirmations;
Preparing the event folder (deciding on the content and preparing all the materials – agenda of the event, press release, profiles of the speakers, printed presentations, promotional materials, feedback questionaire, etc.)
Implementing the event - don‘t forget to take photos and video)

21. Public speaking
“The mind is a wonderful thing. It starts working the minute you are born and never stops until you get up to speak in public.”
Jacob Braude

22. Speaking Champions Eye Contact Stay focused Look but don’t stare
Be unpredictable
Stay involved
Look at people
Build rapport
Include everyone
Divide the group into section

23. Speaking Champions Movement Use moment to: Add emphasis Appear natural
Add confidence
Indicate transitions
Control audience distractions
Keep nerves from showing
Add animations

24. Speaking Champions Gestures Be natural
Don’t put your hand in your pockets
Move your entire body
Practise a variety of gestures
Don’t overuse gestures
Use facial expressions

25. Speaking Champions Voice Vary your tone Vary the pace
Change your volume
Use your voice to add emphasis or indicate
importance
Record your presentation and listen yourself

26. The beauty of words Speaking Champions Language
Give a simple clear presentation
Use short sentences
Use everyday language
Paint a picture with words
Avoid jargon and acronyms
Use contractions naturally
Eliminate unnecessary and filler words
The beauty of words

27. Speaking Champions Controlling Nerves Rehearse Be prepared
Arrive early
Greet people
Realise some nervous is positive
Visualize yourself as a good speaker
Focus on your audience
Use a relaxation technique

28. Speaking Champions Transitions
Transitions act as bridges between parts of a presentation
Transitions increase effectiveness and creditability
e.g.
Topic Introduction……….
Transition………….
Statement …………
Transition………
Body………….
Transition……..
Summary……..

29. “It is terrible to speak well and be wrong.”
Sophocles

30. THANK YOU FOR YOUR ATTENTION!