1. WP2 – communication and dissemination
Dubrovnik-Neretva county
1st PSC Meeting
5th February 2014
Trieste, Italy
Europe-Adriatic SEA-WAY
EA SEA-WAY

2. GENERAL OBJECTIVES WP2
PMCM: „External communication and information of project results to key stakeholders and target groups → project’s appearance to the outside world ”
What needs to be communicated and to what level of detail?
Who needs to be informed?
When and how often they need to be informed?
How they should be informed? What is the most appropriate medium?
Recommendation: to appoint a communication manager is the person in charge for the implementation of the communication plan, for the coordination of all the communication and publicity activities
General communiction activities and promotion
Coordination of communication done by FBs
Monitoring and checking communication activities
Coordination of meetings and events and all the necessary documents to be produced-
EA SEA-WAY
1st PSC Meeting – TRIESTE

3. WP2 communication and visibility activity – general scope
to increase transparency in the use of European Union funds during the Project implementation,
to achieve the knowledge of the activities and the joint cooperation strategy,
to raise awareness of the main project’s achievements and results among the specific target groups and the general public,
to let citizen know the benefits obtained in the involved territories.
EA SEA-WAY
1st PSC Meeting – TRIESTE

4. WP2 OUTPUTS 1 Communication Plan 1 Website & Visual Identity,
1Database of target groups and stakeholders
50 Press Conferences/Articles
1 Project publication
1 Final Cross Border conference
14 Open Days to present the pilot action
10 Regional/National conferences
9 Promotional materials in English and National language
EA SEA-WAY
1st PSC Meeting – TRIESTE

5. WP2 RESULTS Good visibility of the project
Positive evaluation of the communication
Raised awareness of target groups (administrations, institutions competent in transport & infrastructures, people, research and technical centres, associations…)
EA SEA-WAY
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6. WP2 TIMEFRAME AND BUDGET
The foreseen duration for WP2 is 28 months (November 2013 – February 2016).
The foreseen AF budget is € ,93

7. WP2: SUBACTIVITIES
2.1. Elaboration of the Communication Plan (CP) and evaluation
2.2. Website, visual identity and promotional materials
2.3. Awareness raising at transnational and regional level
EA SEA-WAY
1st PSC Meeting – TRIESTE

8. 2.1.Elaboration of the Communication Plan & evaluation
Content: Reference framework
Communication objectives,
target audiences,
contents of the communications,
Communication methods/tools
CP is divided in 2 sections:
Internal Communication
External Communication
Provision of CP
Implementation in accordance to CP
Evalution of CP
Responsible PP
Dubrovnik Neretva County
All PP’s
FB1
Foreseen deadline
28/2/2014
During lifeline of project
Mid term and at end of project
Target # 1 / 2
EA SEA-WAY
1st PSC Meeting – TRIESTE

9. 2.2. Website, visual identity and promotional materials
project visual identity is designed and used in all communication Activities
promotional material: common and local/regional use
transnational events,
regional/local events
Set up of website
Update of website
Visual identity
Promotional material on project level
Promo material on national/regional level
Responsible PP
Dubrovnik Neretva County
All PP’s
Foreseen deadline
28/2/2014
During lifeline of project
28/2/2016
Target # 1
N/A 9
EA SEA-WAY
1st PSC Meeting – TRIESTE

10. 2.3. Awareness raising at transnational and regional level
Transnational directory for stakeholders/ target groups
Final CB conference
Regional/ national conferences
Publication of articles, press releases/conferences
Responsible PP
FB4, All PP’s
Dubrovnik Neretva County
FB8,9,10,11,4,16,12,14,13,3
All PP’s
Foreseen deadline
30/3/2014
28/2/2016
Target # 1
10 regional/national events + 14 open days 50
EA SEA-WAY
1st PSC Meeting – TRIESTE

11. NEXT STEPS FOR EA-SEA WAY: WP2
Draft of PCP for February
Proposals for visual identity
Website structure proposal
Creating of the Project templates.
Media List to be collected/realized; in correlation with the database of target groups and stakeholders
EA SEA-WAY
1st PSC Meeting – TRIESTE

12. COMMUNICATION PLAN
Programme Management and Control Manual -PMCM communication and visibility manual for EU external actions
definition of a more detailed project’s communication and dissemination strategy
expenditures related to communication and visibility activities that do not comply with the requirements described in PMCM (project visibility and communication chapter) or the Communication plan that is in line with this chapter, are considered as ineligible.
Copy of any visibility and communication material (e.g. publications, CDs, etc.) produced during the implementation of the project by any of its Project’s partner have to be provided to demonstrate that these requirements have been respected EA SEA-WAY
1st PSC Meeting – TRIESTE

13. Contents of Communication plan
1 Objectives
1.1 Overall communication objectives
1.2 Target groups
1.2 Specific objectives for each target group, related to the project’s objectives and the phases of the project cycle
2 COMMUNICATION ACTIVITIES
2.1 Communication tools chosen
2.1.1 Internal Publications
2.1.2 Dissemination Pack
Visual identity
Templates / Posters, flyers& brochures
2.1.3 External Communication Tools
EA SEA WAY website
Press releases & press conferences
Newsletters / Audiovisuals / Social media

14. 2.1.4 Events
Project Conferences and events
External events
Awareness campaigns
2.2 Main activities that will take place during the period covered by the communication and visibility plan
2.2.1 Internal Publications
2.2.2 Dissemination Pack
2.2.3 EXTERNAL COMMUNICATION TOOLS
2.2.4 EVENTS
3 INDICATORS OF ACHIEVEMENT
3.1 Completion of the communication objectives
3.2 Provisions for feedback (when applicable)
4 RESOURCES
4.1 Human Resources
4.2 Financial resources

15. WEBSITE Design and content of website
main dissemination tool with up to date information regarding the status of project, its advancement and its connection with other themes
two main sections: public area and restricted area – intranet
design:
Programme
project
partners
Target groups and stakeholders
Gallery
News feed
Downloads → connected to the intranet section
FB’s task: uploading deliverables, organisation logo's (in high resolution).
Links from website: knowledge management tool (WP3), links to social network profiles
example....

17. EA SEA-WAY visual identity proposals
1st PSC Meeting – TRIESTE

18. Thank you for your attention
EA SEA-WAY
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