1. Sports Car Campaign Creative Brief Prepared by: Debra Garcia

2. Automotive Ad Series Six 30-second spots for a major sports car brand launching the latest version of an iconic model Need to stand out from the crowd in terms of imagery, i.e., not a “typical” car ad Will also be shown in movie theaters before big summer blockbusters Must tell the brand story in a 360-degree fashion – Buyers have “arrived”—not aspirational, but showing what they have already achieved – Living the “good life” – Speed is important, but also touring-level comfort and finishes – True luxury brand status symbol

3. Audience Male drivers, aged 25-34 Heavy news/politics/financial programming consumers High income Brand-oriented lifestyle Motorsports enthusiast (everything except stock cars)

4. Project Needs Production house with an in-house director and camera crew Race track or other automotive location Music studio to produce original music Postproduction, including motion graphics Voiceover narration (we have a preferred list of providers)

5. Project Timeline Week 1: Kickoff with client Week 2: Concepting Week 3: Client presentation and concept revisions Weeks 4-6: Production Week 7: Post Week 8: Media files due