1. 2004 East Conference Adding the fun in Fundraising.

2. Agenda Purpose & Fundraising Objectives Fundraising – today and tomorrow Fundraising Avenues Action Plan Case Study I & II Lessons Learned Breakout Session Feedback

3. Purpose Knowledge Proliferation Fundraising Avenues Shared Learning  What worked?  What did not work? Feedback

4. Fundraising Objectives Support Projects Raise Awareness Brand Building Get new volunteers involved

5. Funds raised – conceptual view Total Funds/ No. of Chapters( Volunteers) 1992 1999 2004Beyond Time Today Recommended/Better Average

6. Scale – Funds/Projects vs. Chapters Quality/Quantity # of Chapters/Volunteers Funds and # of Projects Quality …

7. Takeaways… ‘Y’ Chapters = $X MM : ‘2Y’ Chapters = $ 2X MM  but of course … results in more projects funded Are we looking for QUALITY OR QUANTITY ? Future – At some point there will be saturation What does growth mean for Asha? (Comes back to the same question about what we want to Achieve – More Projects or ……) Risks associated with growth based on current Model  Projects dropped  Branding ……..

8. Fundraising Avenues Fundraising Events Individual Donors Corporations Partnerships Foundation - grants Chapter Inter chapter (HoH, NoH, HiF) HNWI Asha Star Recurring Companies (Western Union) Employee Giving Like minded Organizations (CRY, AID,Pratham) eBay foundation J&J foundation

9. Events: Return on Effort Asha Quiz Marathon Medium Concert Volunteer Effort Profit 1k 10k 100k Large Concert

10. Signature Events Harbingers of Hope (Asha Marathon) SAC: Support A Child Stanford Holi Show Cricket Tournament Quiz Pictionary Film Festivals Dinner

11. Action Plan Conference call once every month focusing on a specific avenue Include a blurb in ‘Asha Patrika’ once a month Get at least one volunteer to champion a component Any more thoughts/ideas??

12. Case Study I – Asha Utsav 2003 Princeton’s Annual Event  Musical Extravaganza  Live Stage Performances Bhangra, Qawwali, Fusion dance Ticket price: $15/ adults, $10/children Total number of tickets sold : 422 tickets Individual Sponsorships : $100 - $400  Timeline : 3 months  Volunteers : 10-15 volunteers

13. Case Study I – Asha Utsav 2003 (contd.) Expenses : $5437 Revenue : $29314  Corporate Sponsorships : $3200  Individual Sponsorships : $11050  Souvenir Advertisements: $1350  Onsite Merchandise(net): $127  Food and Drinks (net): $585  Tickets/Donations: $13002 Net Proceeds : $23877

14. Case Study II – Nayika’s NYC/NJ’s Spring Event  Acclaimed Oddisi dance group  Live Stage Performance Ticket Price : $45, $25, $15 Total number of tickets sold : 223 (attendance : 261)  Timeline : 2 months  Volunteers : 10 volunteers  Net Sales : $5400  Expenses : $6500  Net Loss : $1100

15. Lessons Learned Artists should be empathetic to Asha’s mission Cover expenses through sponsorships Involve experienced volunteers when negotiating contracts Time management on various aspects – sponsorship, publicity, ticket-sales 4-5 months of pre-planning required

16. Points to ponder Not a funding agency Prevent volunteer burnout Get new volunteers wherever possible Utilize learning from other chapters – don’t have to re-invent the wheel.

17. Break-out Session To propose an innovative fundraising idea with high return on effort (ROE).