1. Panelists: Laurie Pasler, BluFish Productions for BMA Chicago Chris Matthews, Director of Fundraising Events, AIDS Foundation of Chicago Christine Zrinsky, VP of Development, Lincoln Park ZooBluFish ProductionsAIDS Foundation of ChicagoLincoln Park Zoo Planner Town Hall: New Revenue Streams to Drive Non-Profit Financial Success

19. Case Study: World of Chocolate Chris Matthews Director of Fundraising Events AIDS Foundation of Chicago cmatthews@aidschicago.org 19 Planner Town Hall: New Revenue Streams to Drive Non-Profit Financial Success August 18, 2011

20. Case Study: World of Chocolate Learning Objectives Mission and Purpose Inspiration Innovation Impact 20

21. Purpose: World of Chocolate is the AIDS Foundation of Chicago’s signature fundraising event held in commemoration of World AIDS Day. A portion of funds raised through this event support the AIDS Foundation of Chicago Global AIDS Initiative which benefits local organizations that partner with international agencies in the fight against HIV/AIDS. Date: Thursday, December 1, 2011 Time: 6:00 p.m. – 9:00 p.m. Attire: Business Casual and Holiday Festive Case Study: World of Chocolate 21

22. Entertainment: Guests who attend World of Chocolate enjoy a sampling of chocolate creations from more than 30 of Chicago’s favorite restaurants, hotels, caterers, chocolatiers. Additionally, live entertainment, an open bar, and light buffet enhance this festive event. Location: Hilton Chicago, 720 South Michigan Avenue, Chicago, IL 60605 Attendance: More than 1,700 attendees from the Chicago metropolitan area. Ticket Prices:  Individual tickets start at $100  Red Ribbon tickets start at $150  Group ticket packages start at $350  Sponsor packages start at $1,500 About World of Chocolate 22

23. Inspiration At times frustration can lead to inspiration Event challenges Reputation of organization  Donors  Community  Staff  Volunteers 23

24. Innovation – Ms. Hot Chocolate 24

25. Impact Relationship building  Elton John  Cooking Doesn’t Have to be a DRAG  Contingency planning Increased revenue  Sponsorships  Ticket sales 25

26. Expenses approximately $85,000 Net needs to be $250,000 ($335,000 gross) Track everything Guests and sponsor surveys Measuring the Impact 26

27. Concluding Thoughts Fundraising is not always “FUN” Innovation comes with a cost  Financial resources  Time  Energy Engage others in your vision  “You must be the change you want to see in the world.” Mahatma Gandhi 27

51. Questions?