1. “All About the Show”

2. Problem/Unmet Need  Many people don’t go to many concerts or fully enjoy events  Purchase tickets to see artists they like but aren’t fans due to  Lack of knowledge  Experience with them

3. Solution/How Business Fills Need With the app users can/find out:  Artist background information  Upcoming/past tour information  Top hits and what they’re most likely going to play  Concert environment  Join a communication network

4. Mission and Social Impact To allow people to reimagine what “the concert experience” truly means by making the audience a community. Sponsor the Fender Music Foundation  Financially- 10% of profits  Make them a beneficiary for events/projects  Promote the Fender Music Foundation Internship Program

5. Description of Product/Service  Description of Process Steps  1. Consumer develops ad design  2. Ad is added to the app  3. After the purchased time the ad would be taken down Banner ad on app

6. Business Model Description of Expenses Fixed ExpensesTotal: $ Salary$100 Advertising80 Depreciation100 Internet30 Developer Fee8.25 Telephone15 Economics of One Unit Selling Price$150/mo Cost of var. materials exp. $0 Cost of labor 0 Other variable costs 0 Total COGS/ COSS$0 Contribution Margin $150/m o Definition of One Unit 1 ad Monthly Break Even Units $333.25 =$450≈3 units $150

7. Market Analysis Description of Target Consumer DemographicsGeographics Economically stable Are comfortable with being social online and in person Use technology The business is global and so are the potential customers PsychographicsBuying Patterns Interest in music Very sociable since they don’t mind attending concerts. Specific interest in English artists. The more popular and app is the more willing they will advertise on it Total Population Target Market Population 308,827,000 Market Size (based on survey) Target Market Size (US) Market Statistics Industry Name: In-App Advertising Annual Industry Sales: $18 Billion 34,634,000 Medium

8. Marketing and Sales Advertising:  Print advertising  Radio  Internet/Social media sites: Instagram, Twitter, etc.  Press release/word-of-mouth Promotion:  Ad demo version  Contests offering concert tickets/M&Gs (long- term)

9. Unicyn 4 minutes ago Unicyn Adam Sing Madison Ortiz I just started listening to Justin Timberlake’s new music but thanks to Unicyn I knew all of his songs that night!!! The concert was in the fall but since Unicyn told me the line would be outside I made sure I dressed warm!! These guys who met on Unicyn are having fun at the Justin Timberlake concert!! 500 Likes

10. Competition UnicynTicketMasterPandora Factor 1: Concert Information Full tour info Upcoming and past Full tour info Past events No tour information Factor 2: Artist Information Full biography and facts Brief summary Factor 3: Attendee Communication Message and get to know people going to same event as you NoneCommunicate with anyone Your Competitive Advantages 1. Upcoming and past tour information 2. Full biography and facts 3. Message and get to know people going to same event as you

11. Qualifications  Business- AOIT Concentration  High Achievement in Principles of IT award  Computer Applications I & II  Intro to programming course during Yale S.C.H.O.L.A.R.S. program  FIRST Robotics Team 558 Member

12. Sales Projections Total Units 49 Gross Revenue $7350 Net Profit $2848.35

13. Start-up Funds ItemWhy NeededCost iMac ComputerWork on app$1200 Total Startup Expenditures$1200 Emergency Fund600 Reserve for Fixed Expenses999.75 Total Startup Investment$2799.75 ROS: Return on Sales $2848.35 =39%≈$3,845.27 $7350 ROI: Return on Investment $2848.35 =102%≈$2,905.32 $2799.75

14. Future Plans Increase popularity of the app Sell more ads (>5) Develop a Click-Per-Action cost scale in order to generate more profit Unicyn Booth

15. “All About the Show”