1. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 1 Chapter 12 Visual Aids

2. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 2 Learning Objective 1 Describe the purposes of visual aids in written and oral communication.

3. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 3 Effective Visual Aids  Help improve understanding of complex ideas.  Increase retention of information.  Add interest and variety.

4. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 4 Learning Objective 2 Prepare and properly label tables, charts, and illustrations for written reports and oral presentations.

5. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 5 Figures and Tables  Titles  (Who, What, When, Where, Why)  Numbered for reference  May be called illustrations  Figures  Tables

6. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 6 Learning Objective 3 Describe two types of tables, and explain an appropriate use for each type.

7. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 7 Tables  Word table – comparison of terms  Numeric data tables – comparison of numbers

8. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 8 Learning Objective 4 Describe five types of charts, and explain an appropriate use for each type.

9. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 9 Charts  Bar chart – compares differences in quantities  Simple bar chart  Multiple-bar chart  Stacked-bar chart  Positive-negative bar chart  Line chart – shows changes over time  Single-line chart  Multiple-line chart  Pie chart – shows relationships of parts to a whole  Doughnut chart – a different design for a pie chart

10. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 10 Learning Objective 5 Describe three types of illustrations (other than tables or charts with graphs), and explain an appropriate use for each type.

11. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 11 Visual Aids  Photograph  Drawing  Process chart – shows steps for completing a task or procedure  Hierarchy chart – shows supervisory relations for a department, a branch, or an organization

12. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 12 Learning Objective 6 Explain three considerations for planning, interpreting, and selecting visual aids.

13. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 13 Planning, Interpreting, and Selecting Visual Aids  Charts with trend data should begin the scale at zero  Scale increments must be equal  Sizes of images should be consistent  Color can be used to attract attention and highlight key information

14. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 14 Learning Objective 7 Select three appropriate visual or multimedia presentation aids, and explain the purpose for each type.

15. Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 12 - 15 Visual or Multimedia Aids  Presentation slides  Handouts  Flipcharts  Posters  Physical objects or models  Multimedia presentation aids