1. September 2015, subject to change Cashback up to €500,- on Sony 4K UHD TV! Promotion Buy a Sony 4K UHD TV in the promotion period and receive a cash back up to €500,- Promotion period 22-10-2015 / 03-01-2016 Promotion mechanism 1) Fill in an online form 2) Sent requested documents of proof 3) Receive your Cash Back 4) Write a review incentive on kieskeuring.nl/kieskeurig.be and receive a MDR-ZX110 headphone TV Q3 CASHBACK PROMOTION ModelERPCashback KD75X9405CBAEP9,000500 KD75X8505CBAEP5,000500 KD65X9305CBAEP4,000200 KD65X9005CBAEP3,700200 KD65S8505CBAEP3,200200 KD65X8505CBAEP2,700200 KD55X9305CBAEP3,000200 KD55X9005CBAEP2,700200 KD55S8505CBAEP2,200200 KD55X8509CBAEP1,700100 KD49X8309CBAEP1,30075 KD43X8309CBAEP 1,20075 TVSony IFA 2015 POS materials: Cashback Flyer (with terms and conditions), flyerholder, Corner Cling, actiontags, Totem and online banners.

2. September 2015, subject to change Home Theatre Q3 Promotion Sony IFA 2015 HTS Promotion Buy a selected Sony Home Theatre product in the promotion period and receive a Cash back up to €200,- Promotion period 22 October 2015 – 31 January 2016 Promotion mechanism 1)Fill in an online form 2)Sent requested documents of proof 3)Receive your Cash Back 4)Write a review incentive POS materials: Strut card (with terms and conditions), actiontags, banners, sleeves, wobblers, toblerones Promotion models ERPCashbackAfter CB HTCT380B.CEL € 350 € 50 € 300 HTCT381S.CEL € 350 € 50 € 300 HTCT780.CEL € 450 € 75 € 375 HTNT3.CEL € 750 € 100 € 650 HTRT5.CEL € 800 € 100 € 700 HTST9.CEL € 1,500 € 200 € 1,300 HTXT3.CEL € 500 € 50 € 450 STRDN860.CEL € 550 € 30 € 520 STRDN1060.CEL € 700 € 50 € 650

3. September 2015, subject to change Sony IFA 2015 Headphones Q3 Cashback Promo Headphone Promotion Cashback up to €60 on selected Headphone models. Only valid during the promotion period and participation of the promotion mechanism. Promotion period 22-10-2015 t/m 31-01-2016 Promotion mechanism 1)Fill in an online form 2)Sent requested documents of proof 3)Receive your Cash Back 4)Write a review incentive POS materials: Offline: stickers and promotion flyers and tailor made promotions with retailers. Online: action tags and banners for e-commerce. Cashback up to € 60 on Sony Headphone! 10 EUR: MDR10RC, MDRHW300K, MDRRF865RK, MDRRF855RK, MDRXB950AP, MDRXB450BV, MDRZX330BT, MDRZX550BN, XBAH1, MDRAS600BT 15 EUR: MDRZX770BN, MDRAS800BT 20 EUR: MDR100AAP, MDR1A, MDR10RBT, MDREX750NA, MDRXB950BT 25 EUR: MDRDS6500, PHA1 30 EUR: MDR1ADAC, XBAH3 40 EUR: MDR1ABT, MDR1RNC 50 EUR: MDRHW700DS 60 EUR: MDRZ7 Target of this promo is to: 1.Securing flyers for promotion 2.Benefit from Q3 peakseason 3.Extra visibility in store by POS in overcrowded MDR landscape

4. September 2015, subject to change Sony IFA 2015 Wireless Speaker Q3 Cashback Promo PSK Promotion Cashback up to €100 on selected Wireless Speakers. Only valid during the promotion period and participation of the promotion mechanism. Promotion period 22-10-2015 t/m 31-01-2016 Promotion mechanism 1)Fill in an online form 2)Sent requested documents of proof 3)Receive your Cash Back 4)Write a review incentive POS materials: Offline: products stickers, promotion flyers, wobblers and strutcards. Online: action tags and banners for e-commerce. Cashback up to € 100 on Sony Wireless Speaker! Target of this promo is to: 1.Securing flyers for promotion 2.Benefit from Q3 peakseason 3.Extra visibility in store by POS in overcrowded PSK landscape 15 EUR: SRS-X33 20 EUR: SRS-X55 30 EUR: SRS-X77 50 EUR: SRS-X88 100 EUR: SRS-X99

5. September 2015, subject to change Sony IFA 2015 DSC Q3 Cashback Promo DSC Promotion Buy a Sony DSC in the promotion period and receive a cash back up to €50,- Only valid during the promotion period and participation of the promotion mechanism. Promotion period 22-10-2015 t/m 31-01-2016 Promotion mechanism 1)Fill in an online form 2)Sent requested documents of proof 3)Receive your Cash Back 4)Write a review incentive POS materials: Look & Feel in line with TV / V&S promotions (no Bond visuals) Cashback up to € 50! Target of this promo is to: 1.Securing flyers for promotion 2.Benefit from Q3 peakseason 3.Extra visibility in store by POS