1. UWO Website

2. How important is UWO’s website? Home base – 70% of donors will refer to your website before donating Online donations – 2009: – 2013: Traffic – Last three months: 2900 unique visitors

3. Current Website Website Host – Host Monster http://www.hostmonster.com/ Content Management System – Wordpress http://www.uwoakville.org/

4. UWO Website Backend coding not standardized Lack of documentation/guide/manual Not responsive to mobile devices Outdated plug-ins Limited support

5. Option 1: Maintain existing website Hire company to ‘clean-up’ the back-end Cost – Unknown at this point Estimate – 1 week of work (roughly $700) Software upgrades, additional Create documentation manual Cost - $250 Outsource future developments Cost – Between $45 and $70/hour COST/BENEFIT – unknown territory – maintain appearance -

6. Option 2: Re-design Website In House Buy website template Cost = Between $200 and $300 Purchase widgets Support on as-need basis Cost = $70/hour COST/BENEFIT– time and labour-intensive – training - self-sufficient – cost-effective http://www.unitedwaypeel.org/

7. Option 3: New Website Design Custom Website Design Cost = Between $700 and $1,400* Responsive Web Design (Mobile Friendly) Cost = $600 Training Documentation & Support Cost = $120/month Additional Features Cost = $40/hour

8. What Does a New Website Look Like? Content Management System – Worpress/Joomla/Drupal Appearance Blog Module http://www.calgaryunitedway.org/ Newsletter Sign-Up Documentation/Manual/Guide

9. Management Responsibility of Manager, Marketing & Communications Regular maintenance and updates: – Update home page banner scroll (event/call-to- action/impact story) every 2-3 months – Newsfeed/Blog – Forms – General edits and updates as required