2. THIS IS THE SUBTV NETWORK SUBTV IS A YOUTH BROADCASTING CHANNEL, DELIVERING ITS AUDIENCE ACROSS TV, MOBILE & DIGITAL PLATFORMS

3. SUBTV OFFERS ENGAGED 18-24ADS HOW IT WORKS: STUDENTS HAVE THE SUBTV APP ON THEIR PHONE ENTER A CODE WHICH ALLOWS THEM TO SELECT CONTENT ON THEIR STUDENT UNION SCREEN IT’S A FRIGGIN JUKEBOX! APP TELLS THEM WHERE THEY ARE ON THE PLAYLIST & OFFERS DISPLAY ADVERTISING ON APP LANDING PAGE HOW IT WORKS: STUDENTS HAVE THE SUBTV APP ON THEIR PHONE ENTER A CODE WHICH ALLOWS THEM TO SELECT CONTENT ON THEIR STUDENT UNION SCREEN IT’S A FRIGGIN JUKEBOX! APP TELLS THEM WHERE THEY ARE ON THE PLAYLIST & OFFERS DISPLAY ADVERTISING ON APP LANDING PAGE SUBTV TV NETWORK OVER 80 UNIVERSITIES NATIONWIDE

4. SUBTV TV PERFORMS STUDENTS SELECT MUSIC VIDEOS FROM LIBRARY OF 7,000+ VIDEOS DIRECT 1824ADS AUDIENCE WITH NO WASTAGE OVER 100,000 SELECTIONS PER MONTH EACH SUBTV SPOT DELIVERS 0.22 1624AD TVRS EACH SUBTV SPOT DELIVERS 0.10 1634AD TVRS EACH 30” SPOT COST IS £100

5. SUBTV OFFERS GREAT VALUE IN AN INFLATED MARKET REACH 1.2M 100% ABC1ADS 25% COVER 1824ADS HEAVY USERS OF SOCIAL **AD-BLOCKERS *LIGHT TV VIEWERS SOURCE: *TGI Q4 2014 **SURVEYTIME/MINTEL, DIGITAL TRENDS Q4 2014 2015 DISCOUNT VS ITV STATION 1624ADS -98% 2015 DISCOUNT VS ITV STATION 1634ADS -90%

6. SUBTV IS A MEDIA OWNER SUBTV STREAMING CHANNEL ON SUBTV WEBSITE AND TV CATCH UP LONGER FORMAT PROGRAMMING & ON DEMAND CONTENT LIVE STREAMING OF EXCLUSIVE PERFORMANCES BY NEW AND ESTABLISHED ARTISTS ADVERTISING ON LANDING PAGE OF SUB TV APP

9. SUBTV SCREENS DELIVER MUSIC & LIVE SPORT KEY SPORT EVENTS SHOWN ON SUBTV KEY SPORTS: CHAMPIONS LEAGUE 6 NATIONS EUROS 2016 NFL SUBTV SYSTEM SWITCHED TO TV FEED PRIOR TO KICK- OFF THEN BACK TO SUBTV AFTER FINAL WHISTLE BREAKS PRIOR TO AND POST MATCH

10. LATEST RESEARCH SOURCE:NUS ONLINE SURVEY WITH 499 RESPONDENTSDATE: NOV 2015 SUBTV COMES SECOND ONLY BEHIND OUTDOOR POSTERS AND AHEAD OF TV. BK RAN 10” COPY ON SUBTV FOR ONLY ONE MONTH. STUDENTS ARE PROVEN LIGHT TV VIEWERS RESULTS CLEARLY SHOW THEY ARE ENGAGED AND WATCHING OUR SCREENS

11. THE ROLE SUBTV PLAYS PRIMING THE CONSUMER OF TOMORROW (LONG TERM BRAND) SHARED VIEWING EXPERIENCE PART OF STUDENT LIFE BOTH IN BARS & CAFE AN AUDIENCE WHICH IS MOBILE CONNECTED (DUAL SCREEN INTERRACTION) INCREMENTAL COVERAGE TO TV PLAN – SUBTV 25% OF UK 18-24’S

12. IN THE NEXT 5 YEARS MILLENNIALS WILL MAKE UP ½ THE WORKFORCE & 75% OF IT BY 2025 SOURCE: TGI 2014

13. STUDENT LIFE HAS CHANGED UNIVERSITIES HAVE UNDERGONE HUGE TRANSFORMATION IN THE LAST 20 YEARS SOURCE: LIVITY YOUTH MARKETING AGENCY, 2015 INVESTMENT IN SITES HALLS OF RESIDENCE ROOMS WITH ENSUITE STUDENTS ARE WELL GROOMED AND STYLISH ENVIRONMENTAL & HEALTH CONSCIOUS “IT’S BECOME COOL TO LIVE A HEALTHY LIFESTYLE” * REQUIRE JOBS THROUGHOUT TERMS STUDENTS MORE CLEAR ABOUT THEIR CAREER CHOICE ATTENDANCE TO LECTURES HAS INCREASED NEED A MINIMUM OF 2:1 TO GET A JOB DEBTS OF £30,000 AVG. CAFÉ CULURE IS NOW PROMINENT

15. WHY SUBTV? 25% OF UK’S 18-24’S PURE AUDIENCE, NO WASTAGE FIRST TIME BRAND CHOICES – FOR LIFE FLEXIBLE SCHEDULING (DAY PARTS / DAYS OF WEEK) – SUBTV CAN SCHEDULE TO CLIENTS REQUEST LIGHT TV VIEWERS (LESS THAN 2.5 HOURS OF LIVE TV PER WEEK) INCREMENTAL COVERAGE TO AV PLAN SHARED VIEWING EXPERIENCE SUBTV IS NOT OFCOM REGULATED – NO HFSS OR CLEARCAST RESTRICTIONS SUBTV WORKS WITH NUS FOR POST CAMPAIGN RESEARCH PROJECTS TO EVALUATE AWARENESS

16. THANK YOU FOR YOUR TIME.

17. APPENDIX

18. DELIVERY METHODOLOGY SUBTV TOTAL AUDIENCE 80 VENUES 1.45M DISCOUNTED AUDIENCE 1,018,535 ‘PURE’ 18-24 YR OLD 916,682 AUDIENCE PER NETWORK SPOT 13,958 TVR PER NETWORK 0.2 COST PER 30” SPOT £100 UP TO 30% NEVER GO NON CORE 18-24’S NET AUDIENCE PER WEEK LENGTH OF VISIT / FREQUENCY VISIT / BROWSING MEDIUM OVER 90% DISCOUNTED MARKET PRICE ACTUALLY ONLY 8% NON SKIPPING, FULL AUDIO, ALL SCREENS

19. SUBTV CONTINUES TO DELIVER ON THIS AUDIENCE SUBTV HAS A MONTHLY REACH OF 45% THAT ARE LIGHT VIEWERS TOP COMMERCIAL STATION’S REACH VERSUS LIGHT VIEWING ADS16-24, JAN 14 – DEC14

20. ENGAGEMENT RECENT STUDENT UNIVERSITY SITE VISIT BY MEDIACOM “THE FEEDBACK FROM THE UNION VISIT WAS FANTASTIC – THE GUYS WHO WENT WERE FROM BOTH OUR CONNECT AND MARKETPLACE TEAMS HAD A GREAT NIGHT ……. GREAT IDEA TO SEE IT IN SITU, THEY WERE VERY IMPRESSED WITH THE SET UP – FAR BE IT FROM A POKEY SCREEN IN THE CORNER, THEY WERE RAVING ABOUT THE SCREENS AND IMPORTANTLY SAID THAT THE STUDENTS WERE CLEARLY ENGAGED WITH THE CONTENT ON THEM.” ALEX DEBENHAM-BURTON (HEAD OF BUYING, MARKETPLACE)

21. ENGAGEMENT MCDONALDS (2012 &2013 REPORT) SUBTV AD RECOGNITION CAME 2 ND ONLY “BEHIND OUTSIDE STORE”, BEATING THE LIKES OF TV, CINEMA, PRESS & RADIO. THE AVERAGE SPEND IN STORE INCREASED Y/O/Y AFTER THE ANNUAL ACTIVITY WITH SUBTV - £7.50 IN 2012, £9 IN 2013. CONSISTENT ANNUAL SPENDER SINCE GOOGLE (2015 REPORT) AD RECOGNITION AGAIN HIGHER THAN LINEAR TV, REINFORCING ARGUMENT AGAIN THAT OUR AUDIENCE IS INCREMENTAL TO THAT OF A TV AUDIENCE CONSISTENT AD SPENDER SINCE, USING US A KEY PART IN REACHING THIS TECH SAVVY, YOUTH AUDIENCE THEY CANNOT REACH EFFICIENTLY ELSEWHERE NUS RESEARCH KEY FINDINGS LATEST CASE STUDY (MAY 2015) ENCONA 2 WEEK REGIONAL SUBTV CAMPAIGN, ONLY COMPETITION RAN ACROSS TV AND DIGITAL. ENTRIES 486 / 0.7% ENRTY RATE HIGHER THAN INDUSTRY STANDARD (SEE APPENDIX FOR FULL DETAILS)

22. SUBTV SOCIAL 12.5K TWITTER FOLLOWERS SUBTV PUSH BRANDS THROUGH FACEBOOK INSTRAGRAM AND TWITTER SUBTV CAN CREATE A BUZZ AROUND BRANDS LATEST OFFERS, COMPETITIONS, EVENTS ETC