1. Social Change in Sociology, Anthropology, and Psychology UNIT 2 – SOCIAL CHANGE

2. Learning Goal Identify causes of social change and explain its impact on individuals and society Demonstrate understanding of social science theories related to social change

3. What is Social Change? Social change refers to changes in the way society is organized, the beliefs, and/or practices of the people who live in that society. Change in the social institutions, the rules of social behavior, value systems or the social relations of a society or community Predictable (demographics) Unpredictable (Invention of Airplane)

4. Causes of Social Change Geography: natural forces, proximity to other countries External events Technology Human factor: Charismatic leadership Modernized elites Population wanting change

5. The Opposite of social change – Social continuity Social continuity - means that there are barriers and structures within society which are built to resist change

6. Impediments of Social Change Religion Traditional Cultural Values Expense of the change

7. RELIGION Religion is a traditional institution that does not often change In some cases religion is the main basis for the law and culture in a society In some cases, religion does not change to meet the needs of a society – example is the legal definition of family in Canada (changed) vs. the religious definition (stayed the same)

8. TRADITIONAL CULTURAL VALUES Impediment/barrier to social change People unwilling to accept social change Push to stick with old cultural practices and avoid modern changes

9. Expense of change The price of change might be too high for a society to be willing to support Canadian Social Example – introduction of government health care in the 1960s – social values vs. tax payers $$$$, 1 year maternity/paternity leave Increasing cost of post-secondary education Can cause some to feel excluded from the social change because they cannot afford it

10. THEORIES OF CHANGE

11. Sociology and Change Focus of Studies: massive shifts in behaviour and attitudes of groups or whole societies The Process: Change is inevitable Should be predictable - patterned

12. Sociology: Example Questions How does social change come about? How can a society restrict or control change? How can societies reduce negative social trends such as physical or substance abuse?

13. Sociology Theories for Explaining Change (early approach) Decay – (Taken from Adam & Eve Genesis story) all societies began in an ideal state and as societies inevitably become more materialistic and less spiritual, they become less able to provide for and protect its citizens Cycles of Growth and Decay – societies are not always headed for destruction, but they have ups and downs Progress – change as the result of continual progress (build on the experience of past societies)

14. Sociology Theories of Social Change Tension and Adaptation Theory (Structural Functionalists in 1930s): When a part of society diverges from the rest and causes a disturbance. Accumulation: Humans gathering increasing amounts of knowledge and technology – this leads to change Diffusion of innovation: an innovation is developed and becomes mainstream (integrated into society) Role models introducing change

15. Anthropology and Change Focus of Studies: Culture – the way of living of a group of people, including their traditions, customs and beliefs that is passed from one generation to another. The Process:  Constantly changing (continuous)  Gradual process (slow) Change process is gradual unless a culture is destroyed by another culture

16. Culture is Made Up of 4 Interrelated Parts: 1.Physical Environment – (e.g. length of seasons) 2.Level of Technology – depends on the need of that society and its existing culture (e.g. light-rail transit seen as solution to overcrowded highways but not in culture where foot transportation still common) 3.Social Organization (e.g. kinship system, division of labor, etc.) 4.Systems of Symbols (e.g. clothing & physical objects, gestures, writing, etc.)

17. The San of Southern Africa http://video.nationalgeographic.com/video/places/regions- places/africa-tc/southafrica_sanpeople/ 3 min http://video.nationalgeographic.com/video/places/regions- places/africa-tc/southafrica_sanpeople/ What was the Sun culture like before the 1960s? How did it change? What factors caused the change?

18. Anthropology: Example Questions Was a cultural change caused by a change in the society’s leadership? What ideas or explanations can we use to describe what causes cultures to change? Was it caused by a shift in the values and norms of the culture’s membership? Is the technological change a factor in an observed cultural change?

19. Anthropology According to an anthropologist, social change happens because of… Interaction: cultural change comes from contact with other cultures Diffusion: distribution of ideas and information between cultures Acculturation: blending of certain beliefs and customs between cultures after close interaction over time Incorporation – free borrowing of certain elements from another culture Direct change – one culture defeats or controls another culture Cultural evolution – evolution of the culture according to common patterns

20. Psychology and Change Focus of Studies: Behaviours and attitudes of individuals Major Focus: Link between people’s attitudes and behaviours – is it necessary to change attitudes before behaviours can change?

21. Psychology: Example Questions What must people do to successfully change their behaviours? What factors make behaviour-modification programs successful? Do most people need help changing behaviour, or can they be self- changers?

22. Psychological Theories of Change Cognitive Consistency Theory Cognitive Dissonance Theory Behaviour Modification

23. Psychological Theories of Attitude Change Cognitive Consistency Theory: People desire consistency in their beliefs. Most people want to avoid attitudes that conflict with each other – makes people happier Cognitive Dissonance Theory: People try to avoid conflicts between what people think and what they do (i.e., if you smoke you may not smoke in front of a friend who is strongly against it) Can motivate change in behaviour to match actions and beliefs http://www.youtube.com/watch?v=korGK0yGIDo - 5 min http://www.youtube.com/watch?v=korGK0yGIDo

24. Cognitive Consistency and Dissonance…

25. Cognitive Dissonance/Consistency Festinger's (1957) Cognitive Dissonance Theory suggests that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance). Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of discomfort leading to a MODIFICATION in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance – known as Cognitive Consistency.

26. For example, suppose you smoke, but you also believe that smoking causes lung cancer. You are experiencing dissonance because what you do (behaviour – smoking) conflicts with what you think (attitude – causing cancer). You may avoid smoking in front of family because they oppose smoking. If a friend who is a smoker gets lung cancer, your dissonance will increase. Your inner conflict between your attitude and behaviour will mount – can cause anxiety, depression etc... Psychologists suggest that there are only two things that can be done to lower dissonance. One is that you change your behaviour so it is consistent with your attitude (you stop smoking), and the other is that you reinforce your attitude (you tell yourself cancer will never happen to you).

27. Behaviour Modification Theory Behaviour Modification – successful change happens in stages: Last stage: Termination – only 20% reach this stage.

28. Stages 1. Pre-contemplation Denial (“I don’t have a problem”) Refusal (“I like myself the way I am”) 2. Contemplation Questioning (“Do you think I should do something about the problem?”) 3. Preparation Investigation (“What is my problem doing to my health? How does my problem affect those who love me?”)

29. Stages of behaviour modification 4. Action Commitment (“ I’ve got to keep doing this or I’ll never change”) 5. Maintenance Begins about six months after Action stage begins Transition (“I must find alternative ways to deal with my problems. I must avoid people who are going to drag me back into my old habits.”) 6. Termination Only about 20% of changers reach this stage Completion (“I don’t have to work at this any more. I just don’t want to go back to my old ways.”) High risk for relapse

30. Reinforcement and Punishment Reinforcement Consequences increase the probability of the behavior – want the positive behaviour to continue 1.Tangibles: food, drink 2.Favorite activities: visiting family, watching TV, dancing, listening to music, singing 3.Attention: positive/negative verbals, physical contact 4.Social reinforcers: praise, positive feedback Punishment Consequences decrease the probability of the behavior – want to discourage negative behaviour 1.Verbal reprimand 2.Time out 3.Removing a privilege

31. Foundational Psychologists Conditioning – behavioral process whereby a response becomes more frequent or more predictable in a given environment as a result of reinforcement - typically being a stimulus or reward for a desired response Classical Conditioning - is a form of learning in which the conditioned stimulus, comes to signal the occurrence of a second stimulus, the unconditioned stimulus. http://www.youtube.com/watch?v=CpoLxEN54ho 3 min http://www.youtube.com/watch?v=CpoLxEN54ho Pavlov’s Bar (fun): http://www.youtube.com/watch?v=xEDxRCa_wfchttp://www.youtube.com/watch?v=xEDxRCa_wfc Operant Conditioning - is a type of learning in which an individual's behavior is modified by its consequences. http://www.youtube.com/watch?v=SUwCgFSb6Nk 7 min http://www.youtube.com/watch?v=SUwCgFSb6Nk Punishment – reward program

32. Skinner in Action Skinner’s Experiment – Pigeon Conditioning http://www.youtube.com/watch?v=I_ctJqjlrHA 4 min http://www.youtube.com/watch?v=I_ctJqjlrHA http://www.youtube.com/watch?v=vGazyH6fQQ4 40 sec http://www.youtube.com/watch?v=vGazyH6fQQ4 Skinner today Rick Mercer: Behaviour Modification – YouTube 2 min Rick Mercer: Behaviour Modification – YouTube

33. Behaviour Change Three Myth of behaviour change https://www.youtube.com/watch?v=l5d8GW6GdR0 18 min https://www.youtube.com/watch?v=l5d8GW6GdR0