1. Regional Policy 2015 Interreg 25 years Cesena, 23 September 2015, SUMLAB Gianluca Comuniello, European Commission 1

2. Regional Policy In the next 15 minutes you will See a movie Listen to a song (and sing it?) Hear stories about Love without Borders 2

3. Regional Policy All of this because we realised that… 3

4. Regional Policy Brussels, we have a problem 4

5. Regional Policy The majority of border residents (2/3) are not aware of EU funded cross-border activities in their region 5

6. Regional Policy Where do we go from here? A BIG information SPLASH needed 6

7. Regional Policy BUT… How do we get attention? How do we go BEYOND getting attention? 7

8. Regional Policy Capitalisation Communication: what we did The 25 years of Interreg proved to be a golden opportunity to look back… 8

9. Regional Policy Communication on the future (going beyond) …. But also to look forward 9

10. Regional Policy We targeted 3 different objectives 10

11. Regional Policy 11 1)1) Getting EC and Brussels stakeholders 2)(the 'Brussels bubbles") on board Feb 2015: DG REGIO internal event "Getting to know your Interreg colleagues" June and September 2015: article in Commission en Direct June2015: extended Panorama article 'Interreg turns 25'

12. Regional Policy 4 september-30 October: Exhibition in the 12 lifts of the Berlaymont building 17-27 October: outside exhibition on the Solidarnosc Square before the EP (tbc) July 2015: Interreg 's Top 5 achievements illustrated by 5x5 projects on Inforegio interreg25 page: http://ec.europa.eu/regional_policy/en/policy/cooperation/european-territorial/interreg25years http://ec.europa.eu/regional_policy/en/policy/cooperation/european-territorial/interreg25years 18 November: Interreg @ Luxembourg GAC (General Affairs Council)+ support from Luxembourg Presidency, EP REGI Committee, Committee of the Regions 12 1) The "Brussels bubbles" on board

13. Regional Policy Inform Network december 2014 and June 2015 Interact Winter Newsletter: Commissioner interview announcing the need to improve communication An "Interreg Dictionary" in collaboration with the University of Strasbourg Project Slam: competition between programmes on how to communicate projects Ekiden- Interreg challenge (25 teams for 25 years): http://ec.europa.eu/regional_policy/index.cfm/en/policy/cooper ation/european-territorial/interreg25years/ekiden/ http://ec.europa.eu/regional_policy/index.cfm/en/policy/cooper ation/european-territorial/interreg25years/ekiden/ 13 2) Going to the programmes and the Interreg community

14. Regional Policy 14 2) Going to the programmes and the Interreg community: European Cooperation Day 2015 Promotional video and song

15. Regional Policy Conference THE EVENT: 15-16 September, lunch to lunch ( 15 September morning: DG Regio annual meeting with Interreg MAs) 15 Day One- Celebration 12:30Registration, Lunch 13:30Welcome 14:00History of INTERREG 14:45The Role of INTERREG 16:15Break 16:45Thinking out of the box 18:15Project Slam 19:30 Networking Dinner Day Two - What's next 8:30Coffee 09:00Opening 09:15Taking a global view 10:30Coffee break 11:00Building on 25 years 12:30Conclusions 13.00Lunch 14.15Option for guided tour around Belval

16. Regional Policy EU Love Without Border teaser on Facebook 9 May 2015: announcement #eulovewithoutborders winning couple amidst Franco-Belgian Waffles degustation at Brussels JPO (Journées Portes Ouvertes) 16 3) From Berlaymont… to "Main Street": the citizens

17. Regional Policy Slogan contest: Voting for the most original and catchy slogan to represent Interreg  Public voting on Facebook between 1-31 July International, national, local media coverage of the 15-16 September celebrations 1 project a day- 25 in total - for Interreg 25th anniversary ahead of 15-16 celebrations: http://ec.europa.eu/regional_policy/en/policy/coopera tion/european-territorial/interreg25years/ http://ec.europa.eu/regional_policy/en/policy/coopera tion/european-territorial/interreg25years/ 17 3) From Berlaymont… to "Main Street": the citizens

18. Regional Policy ARTE Film Animation Film: "Borders, not barriers"(link and visual here) 21 Sept -21 Dec online PUBLIC CONSULTATION launched through a Senior Management Roadshow 18 3) From Berlaymont… to "Main Street": the citizens

19. Regional Policy Open questions How to go local effectively? How to break the languages barrier? How to make the communication effort lasting and sustainable? 19